BEAUTY CARE

Elle Macpherson named Revlon global brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has named Elle Macpherson as its new global brand ambassador.

She joins Revlon’s lineup of spokeswomen including actress Halle Berry, actress Jessica Alba and actress Beau Garrett.

Macpherson will be featured in upcoming global advertising campaigns and will be involved with various company sponsored philanthropic activities. Revlon has donated more than $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.

“Elle’s special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand,” stated David Kennedy, Revlon’s president and chief executive officer. “We are delighted to welcome her as a brand ambassador for Revlon around the world.”

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Walgreens to no longer carry IsaDora brand

BY Antoinette Alexander

NEW YORK Swedish cosmetics brand IsaDora, which was previously available exclusively at Walgreens, is now being offered only through CosmeticMall.com.

As of March 1, Walgreens no longer carries the beauty line. Walgreens launched IsaDora in 2003, joining several of its peers, such as CVS with its Lumene, a European skin care and cosmetics brand from Finland. The strategy behind such exclusive deals is to engender shopper loyalty by introducing U.S. consumers to European beauty brands and to establish the chain as a destination for beauty.

As of March, IsaDora’s products, including its new Mineral Makeup line, can be purchased through www.cosmeticmall.com, a purveyor of beauty and personal care via the Internet. The products can also be purchased through CosmeticMall.com partners Amazon.com and Shop.com.

“CosmeticMall.com is the ideal partner for us because they are extremely committed to educating their consumer and to offering them the best possible products to meet their individual needs,” stated IsaDora’s creative director Ingrid-Marie Johansson. “We’re thrilled they’ll be carrying our Mineral Makeup and summer color collections and will be working closely with CosmeticMall.com on future launches including fall and holiday.”

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Falsetti resigns as Ascendia chairman

BY Antoinette Alexander

HAMILTON, N.J. Ascendia Brands, which acquired in early 2007 the Calgon and healing garden brands from Coty Inc., has announced that Joseph Falsetti has resigned as executive chairman and as a member of its board of directors.

Ascendia and Falsetti have entered into a Separation Agreement under which Falsetti agreed to the termination of his employment agreement entered into on Feb. 12, 2007, and forfeited rights to certain incentive stock options, in return for mutually agreed-upon severance payments, the company stated.

Ascendia Brands, a player in the value and premium value segments of the health and beauty care products sector, expanded in 2005 its range of product offerings through the acquisition of a series of brands, including Baby Magic, Binaca, Mr. Bubble and Ogilvie. In February 2007, it acquired the Calgon and the healing garden brands.

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