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Elizabeth Arden, recording artist Nicki Minaj launch Pink Friday fragrance

BY DSN STAFF

NEW YORK — Pop star Nicki Minaj is launching at retail in September her first fragrance, Pink Friday, in partnership with Elizabeth Arden.

Her recently released, worldwide platinum, second consecutive No. 1 album is entitled "Pink Friday: Roman Reloaded." The album has garnered tremendous reaction and has climbed to the top of the charts, debuting at No. 1 in the United States, Canada, Japan, United Kingdom, Australia and New Zealand. The first single, “Starships,” has sold more than 3.2 million downloads to date, holding the record for spending the most consecutive weeks in the Billboard U.S. Top 10. Her previous album, "Pink Friday," debuted in 2010.

A natural progression in her blossoming beauty empire, Pink Friday is Minaj’s first and signature scent. The fragrance mixes complementary playful and sultry notes of fruits, vanilla and musks.

Partnering with Kirshenbaum Bond Senecal and The Media Kitchen for media planning and social media initiatives, the communications platform entails a blend of public relations, TV, print, digital and social media.

In close collaboration, the team designed a launch campaign that would translate her persona to her fragrance through a mix of paid, owned and earned media. Throughout the year, Nickiminajbeauty.com, the fragrance site built by Spies and Assassins, will house various fan experiences that live both online and offline. The campaign features a mix of traditional and emerging media and will launch with print ads in beauty magazines and an extensive digital campaign.

The fragrance will be sold at retailers nationwide, including Macy’s, Dillard’s, Nordstrom, Belk, Bon-Ton, Boscov’s and other department stores.

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3M introduces Filtrete water filtration products

BY Allison Cerra

ST. PAUL, Minn. — 3M has expanded its Filtrete brand to include new water filtration products.

3M said Filtrete — which initially carried air filtration products for heating and cooling systems — now touts a water filtration products line that includes four different filtration levels and three types of installed systems, so homeowners can customize their selections based on their water filtration needs.

"Each family’s water filtration needs differ, and we set out to develop this new line of products to ensure we’re meeting those varying needs," 3M new products marketing manager Gretchen Hauble said. "The new line of Filtrete water filtration products also allow for simple do-it-yourself installation and maintenance with easy one-quarter turn filter changes — no tools needed."

The new plumbed-in systems, replacement filters and accessories currently are available at Walmart stores nationwide and can also be purchased online.

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Shoppers Drug Mart, RBC extend alliance with new Shoppers Optimum MasterCard

BY Antoinette Alexander

TORONTO — Royal Bank of Canada and Canadian pharmacy retailer Shoppers Drug Mart have introduced a new cobranded RBC Shoppers Optimum MasterCard. In conjunction with the launch, RBC announced its intention to acquire the existing Shoppers Optimum MasterCard credit card portfolio.
 
"This is a natural extension of the strategic alliance between RBC and Shoppers Drug Mart," said Dave McKay, group head of Canadian banking at RBC. "Our joint program is designed to deliver financial flexibility while giving Canadians access to one of the top loyalty programs in the country. This is another step forward in making banking easier and the retail experience more rewarding for everyone."

The RBC Shoppers Optimum MasterCard is a no-annual fee credit card with increased Shoppers Optimum Points earning potential. The credit card features chip and PIN security, extended warranty and purchase security insurance.

The RBC Shoppers Optimum MasterCard program is the latest cobranded financial services product offered by two of Canada’s leading brands and complements the RBC Shoppers Optimum banking account and debit card. Since March, Canadians with this account have been able to earn more Shoppers Optimum points by paying with their debit card and have gained access to Canada’s largest network of ATMs across the country, including more than 250 ATMs in Shoppers Drug Mart and Pharmaprix stores and an additional 50 ATMs to be installed by year-end.
 
"We are continuously looking for new ways to reward our Shoppers Optimum members and are pleased to provide this enhanced financial service offering with RBC, a trusted leader in banking," Shoppers Drug Mart president and CEO Domenic Pilla said. "Our Shoppers Optimum loyalty program members are among our most passionate customers, and with the launch of this new credit card they will have more options for earning rewards."

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