BEAUTY CARE

Elizabeth Arden to develop fragrance line for Taylor Swift

BY Antoinette Alexander

NEW YORK Elizabeth Arden has signed an exclusive global licensing deal with music star Taylor Swift to develop her own line of fragrance products.

 

The deal includes the development, marketing and distribution of fragrances and ancillary products. The first fragrance will debut in prestige retailers in North America during fall 2011. Swift will be involved in all aspects of product development, packaging and advertising.

 

"We are very enthusiastic about partnering with Taylor Swift,"stated Ronald Rolleston, EVP of Elizabeth Arden. "Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist."

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Biovail Labs International to acquire privately owned skin care brands

BY Antoinette Alexander

MISSISSAUGA, Ontario Valeant Pharmaceuticals International’s subsidiary Biovail Labs International has agreed to acquire several privately owned skin care brands, including Hamilton’s Suncare and Hamilton’s Skin Therapy, in Australia.

The deal is expected to be accretive in 2010.

“These leading skin care brands nicely augment Valeant’s current sun care product portfolio and expands our presence in the pharmacy over-the-counter market,” stated J. Michael Pearson, CEO. “The brands we acquired through our previous transactions have continued to perform well, and the addition of a key brand such as Hamilton Sunscreen will enhance our portfolio and offer synergies to our growing pharmacy OTC platform.”

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King of Shaves to partner with Remington Division of Spectrum Brands in U.S.

BY Antoinette Alexander

MADISON, Wis. British shaving brand the King of Shaves is expanding its U.S. and Canadian distribution under an agreement with Spectrum Brands Holdings, the owner of Remington-branded shaving and grooming products.

Under the multiyear agreement, Spectrum’s Remington division will partner with King of Shaves to launch the Remington King of Shaves Azor system razor into the American market. Spectrum also will distribute King of Shaves-branded men’s grooming products. Spectrum currently has distribution in major mass and drug store retailers across the United States, as well as in all regional retailers and department stores, and will launch King of Shaves in spring 2011.

“Partnering with the Remington brand in the U.S. market is a pivotal moment for our company and brand. We have delivered hundreds of millions of shaves via our award-winning products, loved by millions of men and women, and now we have a highly regarded U.S. brand partner who can truly leverage our products, providing real sales penetration and brand awareness for us in the key U.S. market,” stated British entrepreneur Will King, who founded King of Shaves in 1993.

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