BEAUTY CARE

Elizabeth Arden acquires Christina Aguilera fragrance brands

BY Gina Acosta

NEW YORK — Elizabeth Arden Inc. has signed an agreement to acquire the global license and certain related assets for the Christina Aguilera fragrance business from Procter & Gamble International.

Christina Aguilera introduced her first fragrance in 2007. Today her fragrances command a global reach and have seven brands. In addition to being the No. 1 celebrity fragrance brand in Europe, it stands as the most awarded celebrity fragrance brand in this region.

"We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license," said George Cleary, president global fragrances at Elizabeth Arden. "This stellar brand is one with a global footprint and a significant international presence in Europe. This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand."
Christina Aguilera said, "I really enjoy developing my fragrances and I am excited to continue the process with Elizabeth Arden. Their commitment to creating fragrances is important to me and I know they will do a great job helping me deliver top quality product to my fans."

Terms of the transaction were not disclosed. The transaction is expected to close in the first quarter of fiscal 2017 and is subject to customary regulatory approvals.

Elizabeth Arden's brand portfolio includes Elizabeth Arden skin care, color and fragrance products; its professional skincare line, Elizabeth Arden PRO; the designer fragrance brands of Juicy Couture, John Varvatos and Wildfox Couture; the heritage fragrance brands of Britney Spears, White Diamonds Elizabeth Taylor, Curve, Giorgio Beverly Hills, Ed Hardy, Jennifer Aniston, Lucky Brand, Paul Sebastian, Halston, Geoffrey Beene, Rocawear, Alfred Sung, White Shoulders and BCBGMAXAZRIA; and the celebrity fragrance brands of Taylor Swift, Nicki Minaj, Mariah Carey and Justin Bieber.
 

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Markwins names new COO in restructuring

BY Gina Acosta

CITY OF INDUSTRY, Calif. — Markwins Beauty Brands has named a new president and chief operating officer as part of a new restructuring plan for the company.

The company announced that Bill George will add Physicians Formula to the roster of brands he currently oversees. This shift comes after longtime senior manager, Jeff Rogers, president of Physicians Formula, announced his resignation in order to spend more time with his family.

The company says George’s appointment is the first step in the new organizational structure focused around three strategic pillars:

  • Consumer-centric category management: Markwins plans to consolidate its branded portfolio to have dedicated customer service-centric sales, marketing and analytic support teams across all global regions
  • Greater investment in product innovation: Markwins plans to enhance its existing R&D centers in Los Angeles (USA) and Shenzhen (China), with significant investment in talent and resources, in addition to opening a new satellite facility in Shanghai
  • Accelerate brand evolution: Markwins aims to continue delivering the latest trends and beauty products to customers at an accessible price point. 

“Markwins Beauty Brands has experienced exceptional growth, especially in the past two years, and our aim is to increase investments that propel future opportunities across all international trading regions,” said Eric Chen, chairman and CEO. “In our rich 32 year history, I believe the next three to five years will be the most dynamic for our company.”

According to the company, this new structure will allow Markwins Beauty Brands to accelerate its industry leading sales of key brands by focusing its sales teams on key retailers and brand specific marketing plans, allowing the company to enjoy the best of shared services, while investing in initiatives to improve customer engagement and product innovation. 

“This is the next logical progression in our ongoing effort to accelerate our growth trajectory and maximize value and service for our customers,” Bill George noted.

George played a major role in a number of recent brand acquisitions including Physicians Formula and Bonne Bell/Lip Smacker. Prior to this expanded role, George was overseeing the wet n wild, Black Radiance, Bonne Bell and Lip Smacker brands.

 

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Target to debut Beautycounter line

BY Gina Acosta

MINNEAPOLIS, Minn. — Target is embarking on a game-changing beauty partnership with popular California skin care brand Beautycounter.

From Sept. 12 to Nov. 5, Target stores will carry a limited-edition collection of the cult favorite brand's most popular products. The 17-piece set of skin care and cosmetics will range from $12 to $39, and products will be sized smaller than the brand's standard merchandise to keep costs down for the everyday Target shopper.

“We know our guests are on the lookout for high-quality products that contain safer, cleaner ingredients, and Beautycounter is an up-and-coming brand that’s made a big splash in this area,” said Dawn Block, senior vice president, beauty and essentials, Target. “We’ve worked together to curate a special collection that includes the best of what Beautycounter has to offer, and we hope guests will love finding the line at Target this fall.”

 

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