BEAUTY CARE

Elisabeth Hasselbeck’s NoGii takes ‘Best Product’ at ECRM VMS event

BY Michael Johnsen

TAMPA, Fla. — NoGii was named the DSN Best New Product at the recent ECRM 2015 Vitamin & Sports Nutrition event held here for its Whey & Quinoa Protein Powder. In addition, Spartan Brands was a finalist for its Beautiful Nutrition Healthy Hair Diet collection.
 
The two products were selected from among several entries which were displayed in the ECRM hospitality area throughout the event. Buyers cast their votes for the products based on product innovation and packaging. 
 
NoGii was created by gluten-free advocate and Emmy award-winning TV host Elisabeth Hasselbeck, and consists of 14 products ranging from high-protein bars and paleo bars to whey & quinoa protein powders. None of the items contain high fructose corn syrup, sugar alcohols, trans fats or hydrogenated oils, and are gluten-free as certified by the Gluten-Free Certification Organization. 
 
NoGii’s Whey & Quinoa Protein Powder is the brands’ first non-bar product, and contains 20 grams of protein, 7 grams of fiber, probiotics and 170 calories per serving, according to the company. It’s available in cocoa chocolate and vanilla bean 1.5 lbs jugs. 
 
Beautiful Nutrition is a new beauty, diet, health and fitness brand of Spartan Brands that is touting the concept of “Whole Body Supplements.” Its products contain advanced nutritional ingredients both topically and internally, and its collections are formulated specifically for women to provide a whole body system to enhance both appearance and well-being.
 
The brand’s Healthy Hair Diet supplement contains a blend of active ingredients including biotin, zinc, vitamins C and D, Fo Ti Root, and PABA, which have been shown to be necessary for the production of collagen protein found in healthy hair, support hair thickness, promote less graying and help prevent hair loss due to insufficient vitamin D, according to the company.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Unilever to acquire Murad skin care brand

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands — Unilever remains hot on the acquisition trail as it has signed an agreement to acquire clinical skin care brand Murad, which was developed by Howard Murad, a dermatologist, pharmacist and UCLA professor. Terms of the deal were disclosed.

This follows the recent acquisitions of Dermalogica, Kate Somerville and REN, which jointly position Unilever as a key player in the personal care prestige segment.

“We are delighted to welcome Murad to our portfolio of prestige personal care brands. As an expert ‘Doctor brand’, Murad offers products in a differentiated clinical and holistic well-being segment. It has a loyal following that gives it excellent potential for expansion, and wonderfully complements the brands recently acquired. We look forward to working with Dr. Murad and his team to continue to grow the brand,” stated Paul Polman, Unilever CEO, in announcing the deal.

Founded in 1989 in Los Angeles, Murad has a significant presence in the United States through professional salons and spas such as Massage Envy, and specialist retailers such as Sephora, Ulta Beauty and Nordstrom; as well as through direct sales. It also has a regional hub for Europe located in the United Kingdom, and the brand can be found in more than 42 countries, in department stores, pharmacies, spas and salons.

“We’ve always looked for opportunities to reach more people with our message of Inclusive Health and to touch more lives with our targeted, high-performance products. With Unilever, we can broaden our reach and significantly grow our brand, while remaining faithful to the founding principles of Murad. There is a very bright path ahead and I am excited to work with Unilever to share our products with the world—together we can inspire every person that the Murad brand touches to live life beautifully,” Murad stated.

The brand, which had a turnover of $115 million in 2014, will be incorporated into Unilever’s prestige division, which is exclusively dedicated to select distribution and premium personal care brands.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

P&G’s ‘My Black is Beautiful’ celebrates ‘All Together Beautiful’ at 2015 Essence Festival

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s community-building program, My Black is Beautiful, will celebrate its community of 2 million strong by shining a light on what makes Black women “All Together Beautiful” at the 2015 Essence Festival.

Now in its eighth year at the Essence Festival, MBIB will kick off the ATB celebration by connecting attendees to their favorite beauty and personal care products, including CoverGirl, Pantene and Olay. These experiences consist of makeovers, transformational ATB programming, celebrity meet-and-greets, gifting, expert panels and main stage moments.

 

The ATB Challenge invites women and girls to define the standard of beauty as integrity, strength, character, spirit, and positive action, and celebrate those who reaffirm this standard daily. MBIB will encourage women to accept the challenge by (1) recording and sharing a video on their social pages that celebrates a woman who is ATB using the hashtags #MBIB and #AllTogetherBeautiful, and (2) challenging another woman to do the same for someone else. Women can also share their ATB photo and story on myblackisbeautiful.com to be included in our ATB digital mosaic.

A key component of the MBIB Essence Festival experience is the MBIB booth. Centered around the ATB theme, P&G beauty brands CoverGirl, Pantene, Olay and Clairol Professional are offering free makeovers, consultations and expert advice on personal grooming and styling. In addition, with celebrity choreographer Laurieann Gibson, P&G personal care brands, Venus, Secret, Head & Shoulders, Always and Tampax will host a “Move with Confidence” dance area and teach guests how to groove daily with confidence. Guests will also be treated to swag beauty bags and a social photo experience, encouraging them to celebrate why they are ATB. The MBIB booth will also include a live social news station to bring the “best of” MBIB and Essence Festival moments to the community in real time.

For the fourth year in a row, P&G home care brands Charmin and Bounty are extending the ATB excitement beyond the booth with their takeover of two of Essence Festival’s highest trafficked areas — the bathrooms and the food court. With fellow brands, Tampax and Always, Charmin will upgrade bathroom stalls within the Ernest N. Memorial Convention Center by replacing the standard stall tissue with Charmin Ultra Soft and Charmin Ultra Strong Mega Rolls. Bounty will bring a touch of home to the basic convention center food-court ascetic by adding table décor and Bounty Select-A-Size rolls to enhance the enjoyment of the New Orleans’ cuisine options.

MBIB is also teaming up, once again, with Walmart. Together, MBIB and Walmart will share booth experiences that celebrate women who are ATB with gift card giveaways, celebrity appearances and entertainment. MBIB will also host informative panel discussions with African-American influencers at the Walmart’s Live Stage booth.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES