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Eight O-Clock coffee brews fresh packaging design

BY Jason Owen

MONTVALE, N.J. — Eight O’Clock Coffee today announced the company is overhauling its packaging design, refreshing its design with a modern and sleek red design, the company stated. Additionally, the company is set to launch new varieties as well as a new consumer marketing push to be featured on air, online and will even hit the runway.

The company is kicking off the occasion with four new coffee blends, including African Plains, Caramel Macchiato, Dark Chocolate Cherry (seasonal), and Cinnamon Bun (seasonal), all made with carefully selected, high quality, 100% Arabica beans. Additionally, a new whole bean 100% Arabica variety, Central Highlands, is sourced from the mountains of Central America and Rainforest Alliance Certified, offering consumers a new twist on the Eight O’Clock Coffee they’ve grown to love and appreciate. The new varieties and sleek, bold red bags that pay homage to the brand’s vintage packaging are available at limited stores now and will be rolling out nationwide over the next two months.

"We have been expertly crafting high-quality coffee for our consumers for more than 150 years," said Alisa Jacoby, director of marketing, Eight O’Clock Coffee. "The Eight O’Clock Coffee brand ‘redress’ is a celebration of our beginnings and a look into the future as we continue to stay relevant in the coffee aisle. All of these new brand choices — both inside and out of the bag – were inspired by our consumers who continue to be the most important influence behind our ever-evolving brand."

After a seven-year hiatus from television advertising, Eight O’Clock Coffee will debut a new campaign, showcasing the redressed packaging and celebrating the coffee enthusiasts who "put coffee first." The campaign will debut on September 22nd during the Emmy Awards broadcast. For the first time, Eight O’Clock Coffee will also be taking to the runway with an integrated presence at fashion showcase STYLE360 during New York Fashion Week 2013 where designers will showcase handbags inspired by Eight O’Clock Coffee’s new red bags: The Red Bag Collection in support of Dress for Success.

To get in on the action and celebrate Eight O’Clock Coffee’s new look, varieties, and The Red Bag Collection in support of Dress for Success, beginning today, consumers across the country are invited to share photos of red bags — whether a newly designed bag of Eight O’Clock Coffee on store shelves, a red bag on the runways during Fashion Week, or even a red bag they spot on the street — for a chance to win an exclusive trip to New York Fashion Week February 2014. To participate in the sweepstakes, simply snap a photo of a red bag and upload to Instagram with the hashtag #SpotTheRedBag.


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Red Diamond launches tea innovation with Sam’s Club

BY Sierra McCleary-Harris

BIRMINGHAM, Ala. —Red Diamond’s ready-to-drink, fresh brewed tea is No. 1 in the United States, according to the company, and is widely available in dairy cases throughout Walmart and other leading retailers.

The innovation announced today will enable Sam’s members to brew the same 1906 tea blend at their home or office. The package includes six separately-packaged cartons, each one with 24-quart tea bags, enabling the user to enjoy 144 quarts of America’s best-selling tea.

“Our partner at Sam’s, Category Manager Jeff Seyfarth, challenged us to bring him innovation,” commented Dave Burke, EVP of Red Diamond. “We’re excited to have rapidly developed a product that brings Red Diamond’s world-class 1906 tea blend to Sam’s members in a unique packaging. And we did it in 30 days.”

Burke added, “Sam’s fully understands that tea, and specifically fresh brewed ice tea, is a high-growth category. We are proud to serve their members, and look forward to future new product launches.”

 

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Kind Healthy Snacks launches granola bars

BY Jason Owen

NEW YORK — Kind Healthy Snacks today launched into a new category of snacks with Kind Healthy Grains bars, a line of chewy and crunchy granola bars made from five super grains mixed with ingredients like pumpkin seeds, toasted coconut flakes, dark chocolate chunks, and more. Each Kind Healthy Grains bar packs one full serving of 100% whole grains – a key source of fiber and protein – which help to keep you fuller, longer.

“We created Kind Healthy Grains bars with Kind’s ‘and’ philosophy top of mind,” says Kind’s founder and CEO, Daniel Lubetzky. “We felt that most granola bars require people to choose between a crunchy or chewy texture or to sacrifice nutritional value for awesome flavor. We wanted to develop a more complete granola bar that allows people to have it all.”

Each Kind Healthy Grains bar contains 19 to 22 g of whole grains (amaranth, quinoa, millet, buckwheat, and gluten-free oats) and is available in the following five varieties made from ingredients you can see and pronounce:

  • Dark Chocolate Chunk – Enjoy twice the chocolate, made from whole grains coated with dark chocolate and real dark chocolate chunks.
  • Peanut Butter Dark Chocolate – Made from real dark chocolate and roasted peanuts, you get the best of both worlds: salty and sweet, chewy and crunchy, healthy and tasty.
  • Oats & Honey with Toasted Coconut – Be kind to your sense of taste with real ingredients like gluten free oats sweetened with honey and toasted coconut flakes.
  • Maple Pumpkin Seeds with Sea Salt – Treat yourself to the comfort of real maple syrup and sea salt roasted pumpkin seeds.
  • Vanilla Blueberry – Squeeze the most out of your 10-day taste bud lifespan with all natural ingredients like blueberries and vanilla.

Kind also honed in on the fact that only 3.7% of offerings within the granola bar category were gluten free — despite the fact that up to one-quarter of all consumers report that they are looking for gluten free foods, according to a recent USA Today survey. With this in mind, Kind sourced premium gluten free whole grains like amaranth and quinoa, along with oats that are verified free from gluten contamination, so that Kind Healthy Grains bars can serve as a tasty and healthy snack option for the rising number of people who experience gluten-sensitivity.

The popularity of gluten-free foods is also evident with the recent Food and Drug Administration release of rules for gluten-free food labeling as more company’s look to provide consumers with these products.

Like all Kind snacks, Kind Healthy Grains bars are all natural, gluten free, low glycemic, non GMO and low in sodium. Suggested retail price is $3.99-$4.29 per box of five bars in single flavors.


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