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Egg Beaters introduces three-cheese variety

BY Allison Cerra

OMAHA, Neb. — Egg Beaters is highlighting a classic breakfast combination in its latest product.

Egg Beaters three cheese, made with real, all-natural egg whites and real Swiss, cheddar and provolone cheeses, offers a filling, flavorful breakfast without the extra cholesterol, fat or calories of shell eggs, Egg Beaters said. Each serving of Egg Beaters three cheese is 4 g of protein, less than 5 mg of cholesterol, less than 0.5 g of fat and 25 calories.

"Consumers have demonstrated time and time again their preference for adding cheese to their Egg Beaters," said Jill Dexter, Egg Beaters brand manager for ConAgra Foods. "With Egg Beaters three cheese, we’re making it even easier to have a protein-packed, nutritious breakfast with significantly fewer calories and less fat and cholesterol than a similar breakfast made using eggs with yolks."

Packaged in a 15-oz. resealable pour-spout container, Egg Beaters three cheese carries a suggested retail price of $2.99.

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Pantene, Maite Perroni partner to encourage Hispanics to give hope to women fighting cancer

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s hair care brand Pantene has teamed up with singer and actress Maite Perroni to support the Beautiful Lengths hair donation program during Breast Cancer Awareness Month.

Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their healthy hair to create free wigs for women who have lost their hair because of cancer treatments.

Real-hair wigs are extremely expensive and cancer patients often do not have the resources to buy them. Pantene Beautiful Lengths, through the American Cancer Society, distributes free Pantene Beautiful Lengths wigs through a network of wig banks nationwide. To date, Pantene Beautiful Lengths has received more than 450,000 hair donations from men, women and children and more than 24,000 real-hair wigs have been donated to female cancer patients in need.

The American Cancer Society estimates that approximately 1-out-of-3 Hispanic women will be diagnosed with cancer at some point in their lives. The probability of dying from cancer is about 1-out-of-6 Hispanic women and is the second-leading cause of death among U.S. Hispanics. A study by this organization found that 58% of women consider hair loss as the worst of the side effects of chemotherapy, and 8% of them are at risk of avoiding such treatments that could save their life, for fear of losing their hair.

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Gillette promotes Odor Shield antiperspirant/deodorant via ‘My City is My Gym’ campaign

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

Harnessing this growing trend of outdoor physical activity, Gillette is partnering with three hometown professional athletes to create pop-up outdoor “My City is My Gym” fitness sites across the country. On Oct. 4, hockey star Patrick Sharp will be in Chicago, on Oct. 18, former pro football star Dhani Jones will be in New York City, and on Nov. 8, football legend Jerry Rice will be in San Francisco to challenge locals to expand their fitness regimes outdoors. The outdoor fitness stations were designed by the nation’s top fitness experts and capitalize on common urban surroundings, like bus shelters, construction scaffolding, city greenways, park benches, and even newsstands, to create the ultimate all-around workout.

Gillette’s Odor Shield antiperspirant/deodorant and body wash are ideal for outdoor fitness training because they eliminate odor, rather than mask it. The products contain intelligent microcapsule technology, based on betacyclodextrin, a cyclic molecule that traps and locks away bad odors as they occur and at the same time releases fresh fragrance from the perfumes loaded within it.

“Gillette’s BCD technology helps alleviate the unfortunate byproduct of rigorous exercise by neutralizing odor caused by perspiration,” stated Tim Nolan, senior scientist at P&G. “Now, men can focus on their workout, without feeling self-conscious about sweat and body odor.”

 

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