BEAUTY CARE

EFSA panel OKs GSK’s ‘toothkind’ drink health claim

BY Antoinette Alexander

PARMA, Italy — The European Food Safety Authority has granted GlaxoSmithKline a positive opinion for a health claim related to its "toothkind" drinks, according to BeverageDaily.com, an online news service.

According to the report, the EFSA panel ruled that a cause-and-effect connection could be established between "toothkind" drinks and reduced demineralization, but only when they are consumed in place of high quantities of juice or sugary drinks.

According to the report, the panel suggested the following wording for a health claim: "Frequent consumption of typical juice drinks and sugar-containing, acidic, nonalcoholic beverages may contribute to tooth demineralization; consumption of ‘toothkind’ juice drinks in replacement of typical juice drinks and sugar-containing, nonalcoholic beverages may help to reduce tooth demineralization."

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Neutrogena, Creative Coalition emphasize importance of sun care

BY Antoinette Alexander

LOS ANGELES — Neutrogena has called upon the Creative Coalition, which is a nonprofit organization of the arts and entertainment community, to help educate the Hollywood creative community to change the way sun habits are portrayed in film and television.

Neutrogena, in partnership with the Creative Coalition, will combine sun care thought leadership with entertainment industry influence to communicate facts about skin cancer and convey the urgency of sending positive messages about the importance of sun protection.

"As the sun care leader, Neutrogena has a responsibility to educate on the importance of sun safety," stated Jim Colleran, president of Neutrogena. "We know films and television greatly influence consumer behavior, especially that of young adults, and we designed this initiative to start a dialogue to reinforce the importance of sun protection and de-glamorize tanning within pop culture. Neutrogena is hopeful that this campaign will gain the same momentum as the campaign to end onscreen tobacco use."

As part of Neutrogena’s Choose Skin Health campaign, and longstanding commitment to education around safe sun behavior and practices, Neutrogena will work with the Creative Coalition to provide educational resources on safe sun practices to actors, writers, producers and directors. Neutrogena also announced its commitment to supply movie and television sets with sun protection products and cosmetics with SPF.

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Olay rolls out new facial cleansing tool

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has introduced its new Olay Professional Pro-X advanced cleansing system.

The Olay Professional Pro-X advanced cleansing system is positioned as the first at-home facial cleansing tool that cleanses and exfoliates as effectively as a professional system costing nearly $200, the company stated.

Designed by the Olay Professional Alliance for Skin Care Innovation, a group of renowned dermatologists and Olay scientists, the system promises to provide gentle cleansing and exfoliation. In addition, the tool’s micro-massaging action helps maximize the immediate hydrating effectiveness of an anti-aging moisturizer.

"The secret to Olay Professional Pro-X advanced cleansing system’s effective cleansing is in the rotating bristles," stated Greg Hillebrand, P&G beauty science." As the tool’s two-speed brush head spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse."

The system is available beginning in December and has a suggested retail price of $29.99. The Olay Professional Pro-X advanced cleansing system refill kit includes two replaceable brush head attachments for a suggested retail price of $9.99. The Olay Professional Pro-X exfoliating renewal cleanser also is available in a 6-oz., full size for $18.99.

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