Educational series from SisterLove, Merck shows ‘everyone has a story’
ATLANTA — Atlanta-based reproductive and sexual health organization SisterLove and drug maker Merck have collaborated to create a mini-documentary and educational HIV/AIDS treatment and care resource.
"Everyone Has a Story," launched last March, is an educational capacity and skills-building initiative for healthcare professionals and HIV-positive women. EHAS uses video-based storytelling to empower individuals to address stigma, navigate disclosure, build strong relationships with providers and live healthier lives. EHAS includes a DVD with five topical vignettes, workshop materials (preparation and facilitator’s guide, slide deck, group activity worksheets) and a treatment adherence journal.
To learn more about the program and HIV, view the EHAS videos here.
Senate designates October as National Medicine Abuse Awareness Month
WASHINGTON — The Senate on Wednesday passed a resolution naming October as National Medicine Abuse Awareness Month. The resolution was sponsored by Sens. Diane Feinstein, D.-Calif., and Chuck Grassley, R-Iowa, and urges communities to carry out programs and activities to educate parents and youth of the potential dangers associated with medicine abuse.
“While over-the-counter and prescription medicines are safe and necessary when used properly, too many teens are abusing these drugs to get high," stated Gen. Arthur Dean, chairman and CEO of the Community Anti-Drug Coalitions of America. "That’s why we commend the U.S. Senate for passing this important resolution.”
Over the course of October, CADCA coalitions across the United States will be holding events to educate their communities about the dangers of medicine abuse and to discuss solutions to the problem. "These grassroots efforts can spur a nationwide dialogue about prescription and over-the-counter drug abuse in communities and among families across the country," Dean said.
CADCA is a partner of the Consumer Healthcare Products Association’s StopMedicineAbuse campaign to increase parental awareness of teen abuse of OTC cough medicines containing dextromethorphan. According to the National Institute on Drug Abuse’s 2011 Monitoring the Future Survey, approximately 5% of teens have abused these medicines — sometimes as much as 25 times the recommended dose — to get high.
“Over-the-counter cough medicine abuse is a behavior that often goes undetected by parents," CHPA president and CEO Scott Melville said. "The mission of our StopMedicineAbuse campaign is to educate parents about this issue and to encourage them to talk to their teens and to safeguard their medicines. We thank the Senate for bringing medicine abuse to the national forefront so that we can all work together to raise awareness."
Former P&G exec joins Orabrush board of directors
PROVO, Utah — Tongue cleaner manufacturer Orabrush has added Shekhar Mitra, former Procter & Gamble SVP global prestige and beauty and corporate innovation, to its board of directors.
Under his leadership, P&G saw the creation and development of a number of successful consumer products, such as Crest Whitestrips, Crest ProHealth, Aleve Analgesic, Prilosec, and Old Spice Clinical Strength, among others. To date, Mitra has been awarded more than 50 patents and was part of P&G’s Global Leadership Council as well as its Top New Business Innovation Team where he was charged with creating renewed innovation strategies and a pipeline of ideas for new business development.
“It is difficult to find a company whose team has the right combination of genuine passion and innovative ideas for the new digital world, but I feel like I definitely have found that with Orabrush,” Mitra said. “This team is poised to change the way that brands market and advertise online, and I am honored and excited to help them find new ways to build on the incredibly strong foundation they have already laid.”
Initially, difficulties in reaching its consumer base and selling its patented tongue cleaner through traditional marketing channels prompted Orabrush to develop its inventive “reverse marketing model,” which has helped the company cultivate an online fan base through the use of YouTube videos. After nearly three years, the company has amassed more than 48 million channel views and is ranked as the one of the top subscribed sponsor channels on YouTube — just behind brands like Apple and Old Spice. Orabrush has transformed its online support into worldwide distribution at more than 30,000 retail locations.
“Moving forward, I see Orabrush continuing to reinvent the way that brands reach and engage with consumers, and we are working to create an infrastructure that can support that growth and expansion of our model,” Orabursh CEO Jeff Davis said. “Shekar has made a name for himself as an innovation strategist and creative organization leader. He has a proven track record of enabling breakthrough category creating innovations. Our team will benefit greatly from his wealth of knowledge and breadth of experience, and we are all thrilled to have the opportunity to work with him.”