Education key in sun care
During the summer months, sun protection obviously is top of mind for many, especially among those with lighter skin who easily burn. However, there likely are shoppers in your store who have the misconception that their darker skin makes them immune to skin cancer and the harmful effects of the sun.
Educating consumers — especially those with darker skin — of the risks not only will help bolster sales of sunscreens but, more importantly, can help save lives.
While darker skin does offer some increased protection against ultraviolet radiation — people with dark skin have a higher melanin and eumelanin (brown-black pigment) content, which reduces the risk of skin cancer induced by ultraviolet radiation from sun exposure — there is considerable skin color heterogeneity among people of color, and many people aren’t even aware of the risks.
To spread the word, L’Oréal has gathered new relevant data on skin cancer and sun protection in skin of color, which is being sent to all U.S. dermatologists.
According to L’Oréal, recent surveys showed that:
- 65% of minority respondents believed they were not at risk for skin cancer;
- 62% of African-American adult respondents have never worn sunscreen;
- 31% of minority respondents have performed a self skin check;
- 17% of minority respondents have gotten a skin check by a dermatologist; and
- There has been a 3.4% increase in incidence of melanoma among Hispanic women in Florida.
Furthermore, the study from L’Oréal Research & Innovation found that the highest risk of DNA damage was in light to tan skin, which includes most Hispanics and some African-Americans.
The article above is part of the DSN Category Review Series. For the complete Skin Care Buy-In Report, including extensive charts, data and more analysis, click here.
A True-Dose of pet meds
ST. CHARLES, Mo. — With pharmacies looking to expand their business in pet prescriptions, pet supplements may no longer be such a dog of a category. At the very least, a significant position in pet supplements, along with shelf talkers, can raise awareness that pharmacies aren’t just for the two-legged anymore.
True-Dose features patented supplement solutions that are easier to administer to the family pet with a flavored, liquid formulation that can be added to either dry or wet food through a measured delivery device to provide precise dosing.
Tattoo aftercare, maintenance
Tattoo Goo recently introduced an incremental traffic-driving opportunity with its body art aftercare kit of the same name. Tattoos no longer are taboo as more than 12 million adults sport permanent body art, including 25% of those between the ages of 30 and 39 years, and 12% of those between the ages of 40 and 49 years.
Today’s aftercare protocol has the recently inked reaching for A+D ointment. But Tattoo Goo, which estimates the total market may exceed $100 million, fields not only its aftercare regimen but also a maintenance oil to prevent fading.
The article above is part of the DSN Category Review Series. For the complete First Aid Sell-Through Report, including extensive charts, data and more analysis, click here.