BEAUTY CARE

Edge, ‘Assassin’s Creed’ partner for new cans of shave gel

BY Ryan Chavis

SHELTON, Conn. — Edge Shave Gel brand is partnering with the game "Assassin's Creed" for a line of limited-edition cans featuring "Assassin's Creed Unity" artwork. In addition to a close shave, the product also will give gamers exclusive access to downloadable content, the brand said. 
 
"Edge does more than just give guys an advantage in front of the mirror; we're dedicated to getting guys prepped for whatever they are going to tackle," said Anthony Pietrini, brand manager of Edge. "Being competitive gamers ourselves, we know how important prep is to get a leg up on your competitors. Offering this unique content to gamers with the purchase of Edge Shave Gel is just another way for us to make sure our fans are ready for the competition."
 
Assassin's Creed Unity Limited Edition Edge Shave Gel Cans are available as follows:
 
  • Edge Sensitive Skin Shave Gel, which gives access to an exclusive downloadable sword. The gelcontains aloe, and helps prevent nicks, cuts and irritation;
  • Edge Extra Moisturizing Shave Gel gives access to exclusive downloadable armor and has vitamin E and a blend of ingredients to help leave the face hydrated;
  • Edge Ultra Sensitive Shave Gel gives access to an exclusive downloadable Assassin's Hood. The gel contains colloidal oatmeal, and helps provide protection against razor burn.
Edge varieties are available at retail outlets nationwide for a suggested retail price of $2.99. In celebration of the "Assassin's Creed Unity" launch on Nov.11, Target stores will offer a $10 gift card to any customer purchasing both the "Assassin's Creed Unity" game and any Assassin's Creed Unity Limited Edition Edge Shave Gel can (excluding 2.75 oz). The promotion will last Nov.16 through Nov. 26.

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Survey: Push notifications will drive more showroom shoppers to buy in-store

BY Michael Johnsen

BOSTON — As many as 53.8% of shoppers who use their mobile devices inside physical retail locations are researching and comparing prices of different stores. And 41.5% are researching and comparing features of different brands, according to a Burst Media and Rhythm NewMedia survey released Thursday. 
 
However, retailers who use push notifications within their locations hold a slight advantage in encouraging in-store purchases. Three-quarters (76.8%) of respondents who report receiving mobile push notifications in-store for promotions read the alerts when they come through — and 67.2% usually redeem what is being offered.
 
"To be successful this holiday season, marketers must embrace making consumer connections on mobile platforms," the researchers stated. "These connections can be accomplished and amplified through owned and operated platforms (i.e., mobile optimized websites and mobile apps), as well as through mobile advertising opportunities and mobile extensions to television and interactive display campaigns," they said. "When paired with mobilized sites on browsers or within installed apps, mobile rich media specifically can be a very effective branding and direct marketing vehicle — especially when location-based targeting (e.g., geo-fencing within a mile radius of a physical retail location) is applied. Additionally, mobile in-stream video can be an extremely effective tool to massively distribute a brand's message with sight, sound and motion."
 
More consumers will be tapping into their smartphones to showroom as 39.5% of respondents who use a smartphone and/or tablet to shop plan to use their mobile devices more this holiday season vs. last.
 
As of mid-October, more than one-quarter (27.2%) of respondents have started shopping for the holidays. This figure nearly doubles the 2013 finding for the same period.
 
Among respondents who will research holiday items on their mobile devices, 58.8% say they will do so to assist in making online purchases, 46.2% say they will do so to help with offline purchases and 33.3% will make purchases directly on the device.
 
Conducted in the first half of October 2014, Burst Media and Rhythm NewMedia surveyed 786 U.S. online adults ages 18 years or older. The study focused on why consumers use mobile devices while shopping within a brick-and-mortar store location as well as how and when they plan to shop this year for the "traditional" December holidays such as Christmas, Hanukah and Kwanza.
 
 

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L’Oréal Paris announces 2014 Women of Worth honorees

BY Ryan Chavis

NEW YORK — L'Oréal Paris on Tuesday announced its 2014 Women of Worth honorees, which recognizes women who are pursuing their passions to make a difference in the world. The women are lauded for their approaches in tackling such issues as drug addiction, homelessness, alleviating poverty for mothers and creating a safe space for young victims of human trafficking. The women range in age from 19 years to 62 years old. 
 
L'Oréal Paris and its nonprofit partner Points of Light brought together a panel of judges — which included editors-in-cheief of women's lifestyle publications — to review the thousands of nominations that were submitted. The 10 who were selected will each receive $10,000 from L'Oréal Paris for her charitable cause or project, according to the company. 
 
The 2014 Women of Worth honorees include:
 
  • Corinne Cannon – Washington, D.C.; Founder and Executive Director, DC Diaper Bank, a nonprofit organization which has distributed more than 1 million diapers to mothers in poverty to help reduce maternal stress, founded after Cannon's own experience as a new mother showed her that even with a strong network of support, stress can affect parents in many ways;
  • Stephanie Decker – Sellersburg, Ind.; Founder, The Stephanie Decker Foundation, a nonprofit organization that helps children with prosthetics engage in sports and provides access to leading-edge prosthetics to those who need them, created after Decker lost both of her legs protecting her young children from the destructive forces of a tornado;
  • Shaaron Funderburk – Gastonia, N.C.; Founder, Off the Streets Program (OTSP) and OTSP Transitional House, a nonprofit organization providing a home and support for women recovering from drug addiction and homelessness, created following Funderburk's own recovery;
  • Mary K. Hoodhood – Grand Rapids, Mich.; Founder, Director, Kids' Food Basket, the largest childhood antihunger organization in Michigan, which helps underserved children. Despite being quadriplegic, Hoodhood was determined not to let her disability hold her back from helping others and has thus dedicated her time to giving back;
  • Rachel Jackson-Bramwell – St. Clair County, Ill.; Founder and Executive Director, Project Compassion and Compassionate Resources Center, a nonprofit that provides support for the St. Clair County and Greater St. Louis-areas' homeless and low-income women and children, often overlooked by government services;
  • Deborah Snyder – Alexandria, Va.; President and CEO, Operation Renewed Hope Foundation, a nonprofit that helps to eliminate homelessness among veterans, created after Snyder's retirement from the U.S. Army as a Lt. Colonel and helicopter pilot;
  • Phyllis Sudman – Plymouth Meeting, Pa.; Co-founder, Simon's Fund, which raises awareness of the warning signs and conditions that lead to sudden cardiac arrest and death in children, founded after Sudman tragically lost her 3-month-old son, Simon; 
  • Brittany Wenger – Bradenton, Fla.; Duke University student and aspiring pediatric oncologist who invented Cloud4Cancer, a computer program that uses artificial intelligence and test results to diagnose breast cancer with 99% accuracy, driven by a young family member's battle with the disease;
  • Audra DiPadova Wilford – Santa Ana, Calif.; Founder, MaxLove Project, a nonprofit organization that empowers families fighting childhood cancers and life-threatening conditions with whole-body wellness resources, education and research, founded after Wilford's son Max was diagnosed with brain cancer at age fou.; and
  • Jenny Williamson – Granite Bay, Calif.; Founder and CEO, Courage Worldwide, an international nonprofit volunteer organization building homes for children rescued out of sex trafficking.
"Each year, we are moved and inspired by the thousands of powerful stories we receive through the Women of Worth nomination process. These women are wielding their passion to make an incredible impact on their communities, and beyond," said L'Oreal Paris President, Karen T. Fondu. "The 2014 Women of Worth honorees are heroic, fearless and true changemakers who deserve to be celebrated, and their stories elevated, to inspire more women to make a difference in the lives of others."
 

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