BEAUTY CARE

ECRM event features natural/organic products aimed at mass market

BY Antoinette Alexander

DESTIN, Fla. Retail buyers and sellers gathered here this week to attend ECRM Cosmetics, Fragrance & Bath EPPS event.

Nestled beachside in the Hilton Sandestin Beach Golf Resort & Spa in Destin, Fla., the event attracted 82 retailers and featured 90 planning sessions and 32 Power Hall sessions. Meetings kicked off Monday morning and wrap-up was Thursday.

While retail beauty buyers undoubtedly saw a range of beauty products while at the show, there was a clear trend: bath and body products that are positioned as natural and/or organic.

The health-and-wellness movement shows little signs of slowing as many beauty manufacturers highlighted the latest in product development.

For example, Organic Bath Co. is looking to make a splash in the mass market after spending several years in the natural foods market. Among its offerings is a new anti-aging line called Timeless, infused with certified organic ingredients.

In addition, The Village Company has created a new Village Naturals Green line that includes shampoo and conditioner, as well as body products. This marks the company’s first foray into the hair care segment.

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Freeman Beauty introduces two Feeling Beautiful products

BY Antoinette Alexander

NEW YORK Freeman Beauty has announced the release of a new of skin care products for face and body.

For facial care, there’s the new Feeling Beautiful Pear Refining Facial Cleanser. The product has Salicylic Acid to help ban blemishes for clear skin. For the body, there is the new Feeling Beautiful Avocado & Oatmeal Purifying Clay Body Wash.

The products will join Freeman’s portfolio of bath and body products, which includes Blackberry 2-in-1 Exfoliating Body Wash, Mandarin Moisturizing Body Wash, Guava Salt Body Scrub, Pomegranate Sugar Body Scrub, White Grape Toning Body Lotion and Olive Shea Body Butter.

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CVS stocks Wild Child’s Quit Nits

BY Antoinette Alexander

NEW YORK Wild Child, an Australian-based natural health care products company, began selling in January its Quit Nits head lice products at CVS pharmacies.

Initially, the products are being stocked in the first aid section of the stores and will then be moved to the hair care aisle after the first phase of sales, according to the company.

The Quit Nits product line includes both a treatment cream and a preventative spray made with natural ingredients originating in the Australian outback for those consumers searching for a homeopathic and natural approach to head lice removal.

With a U.S. pharmacy distribution deal, Wild Child hopes to gain a 20 percent share of the $100 million OTC head lice treatment market within its first 12 months of operation. In addition, within the next two years the company will attempt to raise $40 million to $50 million through an initial public offering on the Australian Securities Exchange.

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