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ECRM breaks into the e-cigarette, e-cigar category

BY Jason Owen

LAS VEGAS — ECRM announced today it is hosting its first electronic cigarettes and cigars event at the Palms Casino Resort in Las Vegas beginning Monday, February 3 to Wednesday, February 5, 2014. The event will include vendors and buyers focused on electronics cigarettes, cigars and accessories. This event creates a custom experience where pre-scheduled meetings take place between suppliers, distributors and retailers from all channels of trade including; grocery, drug, mass, specialty and convenience.

According to ECRM, electronic cigarettes, also known as e-cigarettes or e-cigs, are gaining steam among smokers trying to kick their tobacco habit and the Consumer Packaged Goods industry is not turning a blind eye. Retailers are deepening the scope of this category. While consumer demand continues to rise, the competition pool is brimming with over 250 electronic cigarette brands on the market.

The company also pre-qualifies its meetings to ensure face time with the decision makers who can open new networks of distribution, improve program development and increase speed to market. This event format is unique to the trade show industry as the one-on-one meetings in a private setting help buyers save time by replacing office visits.

ECRM believes this proactive environment encourages creativity and innovation, which in turn can help build better programs and bring more value to customers while increasing the bottom line.

Another factor that defines this event is the all-inclusive price structure. Because all costs are woven into this one time fee, there are no surprise expenses at the event, the company noted. Meaning, everything is covered up front including; meetings, meals, hotel accommodations and odds and ends like internet, electricity and wastebaskets.

For more information, contact Jennifer Peace, Category Development Manager-GM, ECRM or paste the following link into your browser: ecrm.marketgate.com/Events/2014/02/ElectronicCigarettesCigars.aspx.

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Patient Views – August 2013 Methodology

BY DSN STAFF

AccentHealth collected data through an online survey conducted from July 10 to 16, 2013. Participants responded via AccentHealth’s national, online panel of network viewers, and the survey yielded 512 respondents who were at least 18 years of age and have a child in school (i.e., elementary, middle or high school) or college.

All data is self-reported and not validated.

Below is the demographic breakdown of the respondents and their behavior:

Gender

 

Primary shopper in household

 

Geographic distribution of sample
Respondents represent a national sample across 39 states.

Age

Education

Household income

Source: AccentHealth

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Rite Aid’s Thompson honored

BY Jason Owen

LAS VEGAS — IMS Health VP of supplier services Jim Hunter and IMS VP of industry relations Doug Long on Monday presented Rite Aid EVP of pharmacy Robert Thompson with IMS’ Bernie Greenberg Pharmacy Partnership Award at the NACDS Total Store Expo here.

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