BEAUTY CARE

EcoTools expands, updates cosmetic brushes

BY Allison Cerra

GURNEE, Ill. EcoTools is brushing up on its cosmetic accessories.

The eco-friendly bath and beauty products maker announced the availability of three brand-new cosmetic brushes and two revised brush sets, which now can be purchased at Ulta and Walgreens.

 

New to the EcoTools collection are:

  • The bamboo Minishing Kabuki ($6.99), which has varying hair lengths to provide a sheer, delicate finish that is soft on skin;

  • The bamboo smudge eyeliner brush with sharpener ($3.99), which features a two-in-one design to streamline smudging and sharpening; and

  • The recycled aluminum retractable foundation brush ($5.99), a polished, portable brush prepped for storage and featuring recycled aluminum and a retractable design.

 

In addition to the new products, the bamboo six-piece brush set ($12.99) has been upgraded to a fold-over hemp bag with separate compartments. Additionally, the bamboo five-piece travel brush set ($9.99) offers a larger zip-up pouch that houses both brushes and beauty essentials. Both products now feature cork in the case closure and zipper for a natural, neat finish.

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CoverGirl to debut NatureLuxe in January

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

The new gloss balm, which has SPF 15, exchanges select heavier emollients for natural mango, shea and other butters for a lighter feel.

The gloss is available in 16 different shades. The suggested retail price is $6.49 each.

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Energizer clears antitrust hurdle for American Safety Razor

BY Antoinette Alexander

ST. LOUIS Energizer Holdings has obtained U.S. antitrust clearance for the acquisition of American Safety Razor.

The waiting period for the antitrust review under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired. Clearance from regulatory authorities in Germany and Taiwan now must be satisfied before closing.

Energizer stated that it will continue to seek clearance from those authorities in advance of the Nov. 23 deadline in the Asset Purchase Agreement between Energizer and ASR.

As previously reported by Drug Store News, Energizer announced in early October that it was the winning bidder for ASR in bankruptcy court proceedings. Energizer has signed an agreement with ASR to purchase substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

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