BEAUTY CARE

EcoStore USA promotes products at Duane Reade locations

BY Allison Cerra

AUBURN HILLS, Mich. EcoStore USA is bringing its “ecovisors” to Duane Reade stores in New York City.

Just five months after the company launched an exclusive line in Duane Reade locations, EcoStore USA representatives will give out 200,000 baby moisturizer samples that include a $1-off, in-store coupon at 200 select Duane Reade drug stores. The promotion is part of Duane Reade’s efforts to offer safer, healthier products to its customers.

“We are very pleased to be able to help meet New Yorkers’ growing interest in eco-friendly products, and are delighted with our customers’ response to EcoStore’s superb eco-friendly product line,” said Joe Magnacca, president of Duane Reade. “EcoStore’s latest efforts to advise our shoppers on buying green products for their babies is just one example on how effectively we have teamed up with this exciting new brand to help better serve New Yorkers.”

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Colgate brings Bright Smiles, Bright Futures campaign to Gulf area

BY Allison Cerra

NEW ORLEANS Colgate-Palmolive is teaming up with three players from the National Football League’s New Orleans Saints to champion good oral health among Gulf Coast children.

Colgate said its Bright Smiles, Bright Futures national campaign to improve children’s oral health has joined Super Bowl champions Jonathan Vilma, Pierre Thomas and Marques Colston, as well as the Boys & Girls Clubs of Southeast Louisiana and Boys & Girls Clubs of the Gulf Coast, to host festivals highlighting the importance of maintaining good oral health.

More than 600 children in New Orleans and Mississippi’s Hancock and Harrison Counties will receive free dental screenings, oral health education and treatment referrals this weekend. They also will join New Orleans Saints Vilma, Thomas and Colston in a brush-athon to promote oral health awareness.

“Today, with the challenges surrounding access to health care, the oral health awareness and outreach that we perform with community partners like the Boys & Girls Clubs and our volunteer dentists is more important than ever,” said Marsha Butler, Colgate’s VP global oral health and professional relations. “Over the past several years, with Hurricane Katrina and the current oil spill crisis, the Gulf Coast region has been faced with situations that, for children and adults alike, have been beyond their control. However, taking care of our teeth and gums and helping to prevent oral health disease is something children can control if they learn how and develop healthy habits. There is a pressing need to improve oral health in this area of the country, and Colgate is proud to be leading this effort.”

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Eye-catching cosmetics gain momentum, Mintel reports

BY Antoinette Alexander

CHICAGO The eyes have it! That’s what new Mintel research indicated, as eye makeup sales have experienced strong double-digit growth since 2004, compared with the overall color cosmetics market.

Since 2004, eye makeup sales have increased 38%, compared with an 11% increase in the overall color cosmetics market, according to Mintel research.

Mascara is one of the fastest-growing segments in color cosmetics, as 65% of respondents reported using it. Eye shadow and eye liner aren’t far behind — 63% of women surveyed said they use shadow and 62% use liner. Brow pencils are somewhat less popular, but still enjoy solid market penetration, with 38% of women reporting usage.

“The focus is now on more dramatic eyes,” stated Kat Fay, senior beauty analyst at Mintel. “Mascara products are offering everything from serums, to invigorate your natural lashes, to iridescent particles that reflect light to bring out a woman’s natural eye color. Retailers’ offerings seem to be working as women report using mascara almost five times a week.”

While eye makeup lead the pack in sales, other segments of the market still were viable. Lipstick and lip gloss were the most popular color cosmetic products, with 76% of survey respondents. Some 22% use a lip pencil, 9% use a lip stain and 7% use a compact lip color. Women reported using lipstick and lip gloss six times a week, suggesting that these products are a daily staple.

“Incidence of lipstick or lip gloss usage increases with age,” added Fay. “As women get older, lip color is a relatively easy way to brighten up the face without having to put on a face full of makeup.”

While 4-out-of-5 women reported using makeup, 31% stated that their makeup buying behavior hasn’t changed as a result of the economy. Fay suggested retailers highlight innovative ingredients in their products or utilize environmentally friendly packaging to attract consumers.

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