BEAUTY CARE

Eco Lips offers private labeling options for organic lip balm

BY Michael Johnsen

CEDAR RAPIDS, Iowa Eco Lips last week announced a new private labeling program offering several different options for companies and organizations wanting organic lip balm that can be used for resale, gifting or promotion.

“With the success of our brand in the last couple of years, an enormous amount of interest came from companies all around the world wanting a premium quality organic lip balm with their logo on it, stated Steve Shriver, Eco Lips president.

According to Shriver, the company offers competitive pricing, low minimum orders and the highest quality lip balm in the industry. In addition, Eco Lips offers its customers peace-of-mind by donating 1 percent of profits to environmental non-profits and carbon offsets to those who are interested. Special programs for small, independent stores are available offering low minimum deals on stock formulas, he said.

 ”Our sole focus has always been lip balm and with years of experience under our belts, we are ramping up our production capacity to meet the need of our growing brand and the demand for Eco Lips promotional lip balm,” Shriver said. “Private label has been thought to be difficult and expensive; we have changed that myth by making it easy and affordable for organizations everywhere.”

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Bare Escentuals introduces two more RareMinerals products

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral makeup, has launched two new mineral-based skin care products under its RareMinerals product line.

The new Renew & Reveal facial cleanser and blemish therapy augment the RareMinerals skin care line, offering natural, mineral-based alternatives to traditional cleanser and acne treatment products.

According to the company, the Renew & Reveal facial cleanser is the first ever mineral-based cleanser in a concentrated powder form that gently cleanses, exfoliates and nourishes skin while restoring its natural radiance. The water-activated formula comes in powder form to maintain its purity and potency.

The blemish therapy treatment is designed to clear and heal blemishes. The formula combines the proprietary 100 percent pure RareMinerals concentrate with the acne-fighting benefits of natural sulfur.

The products, which initially launched on QVC, will roll out to expanded distribution in the first half of 2008 including Bare Escentuals Boutiques and Web site, Sephora, Ulta, domestic spas, and select Nordstrom’s and Macy’s.

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Boswell named Alberto-Culver’s president of global brands

BY Antoinette Alexander

MELROSE PARK, Ill. Beauty company Alberto-Culver has named Gina Boswell president of global brands, overseeing such global brands as Alberto V05, TRESemme, St. Ives and Nexxus, research and development, and consumer insights.

Prior to joining Alberto-Culver, Boswell served as senior vice president and chief operating officer for Avon North America. At Avon, Boswell was responsible for multiple international markets, online brand development, operational restructuring and creating strategic alliances.

Before Avon, Boswell worked as an executive with Ford Motor Co. She also has worked with The Estee Lauder Cos. as vice president of new business development, managing mergers and acquisitions.

“We’re very excited to have an industry veteran such as Gina with a proven track record of strategic development and global brand stewardship joining our executive team,” stated Marino. “Gina’s experience shaping strategy and corporate development for brands such as Avon, Ford, Estee Lauder will be an integral part of Alberto-Culver’s global brand strategy and growth.”

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