BEAUTY CARE

Eco Lips develops new lip scrubs

BY Antoinette Alexander

CEDAR RAPIDS, Iowa — Eco Lips has introduced an organic lip treatment called Lip Scrub that gently exfoliates and polishes the skin for smooth, soft lips.

Fair Trade Certified organic sugar exfoliates and eliminates unsightly skin, while organic coconut oil, organic olive oil and jojoba oil condition the lips and provide a protective moisture barrier from the elements.

The Lip Scrub line includes three flavors — Brown Sugar, Mint and Vanilla Bean.
 
The entire line is 100% edible, GMO-free, gluten-free, cruelty-free and made with 100% renewable energy offsets. Each jar is recyclable and protects the organic ingredients from moisture in the bathroom environment.
 

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L’Oréal Paris kicks off national makeup designer search via YouTube contest

BY Antoinette Alexander

MONTREAL — L'Oréal Paris has revealed The Brush Contest, an international makeup designer contest happening exclusively on YouTube.

The contest will gather contestants from 13 countries, including Canada, the United States, France, U.K., Australia, Germany, Thailand, Italy and Turkey.

The winner of this four-month international contest will receive the title of L'Oréal Paris' makeup designer and a one-year makeup contract with the brand. Plus, the contest winner will go behind-the-scenes as one of the brand's official makeup designers for the 68th annual Cannes International Film Festival and have the opportunity to work with some of L'Oréal Paris' celebrity beauty ambassadors.

Throughout the selection process of the competition, L'Oréal Paris' beauty ambassadors, such as Doutzen Kroes, Lara Stone, Barbara Palvin and Karlie Kloss, will cheer on contestants by sharing their own personal news, videos, and pictures on the contest's YouTube platform and their own social media sites.

L'Oréal Paris' beauty app, #MakeupGenius, that serves as a virtual mirror will also showcase exclusive looks from the competition, offering insights into the contestants' color expertise and highlighting bold looks dreamt up by L'Oréal Paris' makeup designers.

 

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New NO-AD anti-aging body lotion to hit mass market

BY Antoinette Alexander

COCOA, Fla. — Sun & Skin Care Research developed the new NO-AD Skin Care label for the mass market.

NO-AD Prevent & Repair and NO-AD Prevent & Brighten, which are packed with a blend of vitamins, antioxidants and SPF 15 broad-spectrum protection, are multifunctional products.

A new survey conducted by GfK Custom Research North America and commissioned by NO-AD Skin Care found that a majority of Americans mistakenly believe they receive most of their total lifetime sun exposure from extended outdoor activities like going to the beach.

"Actually those activities account for a mere 20% of lifetime sun exposure," stated Brevard, Fla.-based dermatologist Dr. Richard C. Kirkpatrick. "In fact, 80% comes from daily incidental sun exposure, such as in driving to the store, walking the dog or just sitting indoors next to a sunny window."

Kirkpatrick stressed that incidental sun exposure accumulates incrementally and prematurely ages the skin.

Added SSCR CEO Stuart J. Straus, "Beauty is more than face deep. No matter how much attention you give your face, it's the constant UV skin damage to your neck, chest, arms and legs that can give away your age. It’s why you need to apply body lotion daily to any exposed skin. This need for total body skin care — an all-day, everyday, all-the-time, anti-aging lotion that delivers SPF 15 protection — is precisely why NO-AD jumped into the highly competitive skin care category."

The new products will be available starting March 2015 at select Wal-Mart stores, walmart.com, drugstore.com and HEB, as well as food, drug and mass market retailers.

"This is a category breakout for NO-AD," Straus added. "NO-AD's new skin care line is the first of its kind — anti-aging body moisturizers with SPF 15 created expressly for the mass market. Leveraging its 50-year sun care heritage, NO-AD Skin Care is delivering more for less, in ingredients and innovation — and is proudly made in the USA."
 

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