HEALTH

Eco Lips appeals to millennial women with eco-friendly refillable lip balm

BY Michael Johnsen

CEDAR RAPIDS, Iowa – Eco Lips on Tuesday introduced its new lip balm brand POGO (#putongoout) in a new package that uses repurposed plastic and is designed to be refillable. Its patented lip care system combines a modern sustainable lifestyle with purposeful innovation.

"Landing the design for a lip balm delivery system that aligns with our company ethos was paramount," stated Jane Merten, VP sales and marketing Eco Lips. "Versatility, individualization and refillability was key as we continue to innovate within the lip balm category. POGO directly aligns with urban, professional, female millennials who are active, social and smart, looking for more sustainable solutions that fit their everyday lifestyle."

The organic lip balm line includes apricot peach, iced iced berry, mint mint, nothin' at all (unscented), split banana, and true vanilla bean. The entire line is USDA certified organic, Fair Trade Certified, gluten free, cruelty free and made with 100% renewable energy offsets. Suggested retail price is $3.99.  

The new lip balm line is currently available in select Target stores and all Hy-Vee grocery stores. POGO will also be available nationwide in ULTA, Vitamin Shoppe and other natural products retailers this fall.

Refills will also be available this fall.
 

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Living Essentials enters sports nutrition arena with 5-Hour Energy Protein shot

BY Michael Johnsen

FARMINGTON HILLS, Mich. – Living Essentials on Wednesday entered the sports nutrition arena with its new 5-Hour Energy Protein shot.

“We’ve tested the product with select retailers, and we are excited to launch the product nationwide,” said Melissa Skabich, communications director for Living Essentials. 

Each shot has 21 grams of protein and is available in four flavors – berry, peach mango, grape extra strength and berry extra strength. Each six-ounce bottle contains 100 calories and less than one gram of sugar.

The suggested retail price for regular strength is $3.99; extra strength varieties are $4.29.
 

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ThinkThin brings on-the-go convenience to its High Protein Smoothie Mix line

BY Michael Johnsen

 

LOS ANGELES – ThinkThin on Wednesday launched single-serve pouches of its High Protein Smoothie Mix just in time for National Smoothie Day on June 21. High Protein Smoothie Mix combines the three essential building blocks for consumers to make a nutritious smoothie at home – real fruit, a protein boost and beneficial mix-ins like chia seeds.

"A first-of-its-kind product, made with real, whole fruit, we're making our High Protein Smoothie Mix even more convenient with single serving packet options," stated Cherry Joh, senior marketing director of thinkThin. "In addition to tasting great, our smoothie mix satisfies the growing consumer demand for protein from a variety of sources, which is why we included GMO-free, plant-based protein from almonds and sunflower seeds."

According to market research leader, Mintel, demand for smoothies is soaring with packaged ready-to-drink smoothies projected to hit $869 million in 2016 and blender sales already topping $1 billion annually.  thinkThin High Protein Smoothie Mix capitalizes on these trends, as each single-serve packet delivers a nutritional punch with 15 grams of protein, 5 grams of fiber, real fruit pieces and 160mg of omega-3 ALA's from chia seeds and ground flaxseed in flavor combinations including blueberry banana and strawberry raspberry. ThinkThin also offers a Protein Smoothie Mix in peanut butter banana flavor.

To celebrate the company's newest offering, thinkThin will be giving away free single-serve packets of its new High Protein Smoothie Mix (while supplies last) with one lucky winner receiving a year's supply of the smoothie mix of their choice. Fans can simply visit thinkThin's Facebook page on June 21, National Smoothie Day, to enter for a chance to win.

thinkThin's new product line of smoothie mixes can be found in the Protein Powder aisle and is currently available at Target, Whole Foods and online.

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