Eboost launches ‘berry’ good energy shot
NEW YORK Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins, minerals and antioxidants, including vitamins C, D, B6 and B12, folic acid, niacin, selenium, chromium, zinc and green tea. The 15-calorie beverage also is formulated with nutrient-rich superfruits, including pure extracts of blueberry, blackberry, pomegranate, mango, acai, maqui berry and grapeseed.
The new ready-to-drink energy beverage is available in four flavors — citrus orange, pink lemonade, acai pomegranate and super berry. It’s available as effervescent powder packets, tablets and liquid shot forms at select retailers, including Bed, Bath & Beyond and Duane Reade.
CRN Foundation appoints new board members
WASHINGTON The CRN Foundation, the educational nonprofit affiliate of the Council for Responsible Nutrition, on Wednesday elected four board members.
The CRN Foundation Board elected Karen Todd, director of marketing at Kyowa Hakko, as chair; Jim Flaherty, SVP marketing and advertising at NBTY, as vice chair; Marjorie Fine, EVP, general counsel and secretary at Shaklee, as treasurer; and Judy Blatman, SVP communications of the Council for Responsible Nutrition, as secretary.
“Although the CRN Foundation is less than a year old, already much has been accomplished,” Todd stated. “I look forward to serving on the board of an organization that strives to educate people about the responsible use of dietary supplements and their ingredients, and how, when used properly [and] combined with exercise and a healthy diet, supplements can contribute to overall wellness.”
The CRN Foundation currently oversees three major initiatives: “Life…supplemented,” a consumer wellness education program focused on the responsible use of supplements as part of the three pillars of health — healthy diet, dietary supplements and regular exercise; the distribution of grants to the National Advertising Division, a self-regulatory effort to increase monitoring of supplement industry advertising to help maintain consumers’ confidence in the truth and accuracy of advertising claims for dietary supplement products and to encourage fair competition within the industry; and educational activities to inform healthcare professionals and others about dietary supplements.
Nick Jonas, Bayer Diabetes Care address importance of testing blood-glucose levels
MORRISTOWN, N.J. In line with American Diabetes Month, Bayer Diabetes Care released a video featuring pop star Nick Jonas, emphasizing the importance of blood-glucose level testing.
Jonas, who has Type 1 diabetes, checks his blood-glucose levels 12 times a day with Bayer’s Contour USB meter. Testing frequently, in accordance with a doctor’s guidance, helps a person with diabetes make important choices throughout the day to stay within a target blood-glucose range, Bayer said.