EatingWell goes from features to frozen foods
NEW YORK — EatingWell magazine is getting into the frozen food business.
Parent company Meredith Corp. has announced a partnership between EatingWell and Bellisio Foods, Inc. on a healthy frozen foods line. The products will be available for purchase at supermarkets and grocery stores nationwide beginning in fall 2016.
At launch, the product line will focus on single-serve frozen entrees, with all recipes meeting the health parameters of the EatingWell brand, but could eventually expand into multi-serve meals, appetizers, sides, snacks, breakfast items, dessert and breads, the company said.
“We’re excited to expand on our successful licensing programs with our first licensing partnership for the EatingWell brand,” says Elise Contarsy, VP of Meredith Brand Licensing. “Licensed products are one of our biggest growth categories, including existing partnerships between Better Homes and Gardens and Walmart, Realogy and FTD, Allrecipes’ partnership with Clipper Corporation on a line of cookware, bakeware and kitchen gadgets, and our recently announced partnership between SHAPE and Apparel Bridge LLC for the SHAPE Active collection of women’s activewear.”
Contarsy said this is also Meredith Brand Licensing’s first expansion into the retail consumable food category.
Joel Conner, Bellisio Foods Chairman, CEO and Partner, added: “We’re thrilled to commence this partnership with Meredith. The EatingWell brand is perfectly positioned to help meet the ever increasing demand from our consumers for remarkably delicious, authentic and convenient frozen food products that fit their healthful lifestyles.”
Survey: What’s driving wearable growth?
Consumer interest in wearables is booming for reasons that retailers should find encouraging.
New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
Mintel research also indicates one in five consumers report interest in wearables that include smartwatch features (19%), including 10% who agree it would be convenient to use a watch as a credit card and another 10% who like the idea of using a watch as a remote control. This suggests that smartwatches will appeal to consumers beyond use as a second screen for their smartphones.
While a sizable minority of consumers report that they will never buy a smartwatch (25%), ownership is poised for growth. One in five consumers said that they are likely to buy the latest technology (19%), peaking among consumers age 18-34 (28%). What’s more, one quarter of 18-34-year-olds say that they planned to purchase a smartwatch within the final three months of 2015 (25%).
Retailers need to start developing omnichannel marketing and sales offerings that include seamlessly integrated features specifically designed for the smartwatch and fitness tracker channels. Especially for retailers targeting a younger demographic, these devices offer the most personalized consumer touch-point yet.