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E-smoking on the rise, report says

BY Michael Johnsen

GAINESVILLE, Fla. Electronic cigarettes now are used by 1-in-4 smokers, claimed E Cigarettes National on Thursday, in a release touting the benefits of “e-smoking,” with much of the increased use occurring in the past year.

Tax burdens may be one strong indicator as to why the popularity of the electronic cigarette continues to grow, E-Cigarettes National stated. Calculating the actual cost of electronic cigarette use by the smoker shows another advantage. Some are making claims that the use of the e-cigarette cuts a smoker’s monthly bill down by 50% or more in relation to cost of tobacco cigarettes.

“[Consumers] love it because smokers are a lot smarter than the government and special interest groups give them credit for,” stated Tiffany Ellis of E Cigarettes National. “They see through the scare mongering and are seeing a difference in their wallets and purses after they make the switch, along with other benefits of making the decision to move over to electronic cigarettes.”

In the summer of 2009, the Food and Drug Administration issued a public warning regarding electronic cigarettes, stating the products contain carcinogens and such toxic chemicals as diethylene glycol, an ingredient used in antifreeze. “These products are marketed and sold to young people and are readily available online and in shopping malls,” the agency stated. “In addition, these products do not contain any health warnings comparable to FDA-approved nicotine replacement products or conventional cigarettes.”

The FDA has been examining and detaining shipments of e-cigarettes at the border and the products it has examined thus far meet the definition of a combination drug-device product under the Federal Food, Drug, and Cosmetic Act. The FDA has been challenged regarding its jurisdiction over certain e-cigarettes in a case currently pending in federal district court. The agency is also planning additional activities to address its concerns about these products.

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Yoplait goes Greek

BY Allison Cerra

MINNEAPOLIS Yoplait is debuting its newest yogurt product in the dairy aisle.

Available in four delicious flavors, strawberry, blueberry, honey vanilla and plain, Yoplait Greek has a unique thick and creamy texture. The new yogurt is available nationwide for a suggested retail price of $1.19 per 6 oz. cup. Each 6 oz. cup plays 12g of protein and no fat.

To celebrate its new Greek yogurt, Yoplait has teamed up with new epic feature film, “Clash of the Titans,” and actress Izabella Miko, who plays Athena.

“I loved playing Greek Goddess Athena – it definitely brought me closer to my own inner goddess. I admired her strength and independence,” said Miko, “and of course she was the goddess of wisdom, so something wise I do is take care of myself. That’s why I love the new Yoplait Greek yogurt – it tastes great and it’s so good for you – packed with protein, high in calcium and vitamin D.”

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Hershey’s revitalizes Kisses brand with new promotions

BY Allison Cerra

HERSHEY, Pa. According to the annual Harris Poll brand equity survey, Hershey’s Kisses is the most recognizable brand in the United States.

For more than 100 years, consumers have enjoyed the one-of-a-kind shape, silver foil, signature plume and delicious taste of Hershey’s Kisses chocolates. To recognize this honor, Hershey’s is inviting their fans to celebrate with a sweet line-up of exciting promotions, new advertisements and a delicious new Hershey’s Kisses chocolates recipe available exclusively at www.kissescookies.com.

Among the promotions:

  • Kisses Movie Night: Starting April 1, Hershey’s is giving away a free movie ticket with the purchase of four 10 oz. bags or larger of Hershey’s Kisses chocolates, Hershey’s Miniatures, Reese’s Peanut Butter Cups or York Peppermint Patties
  • Back to School with Hershey’s Kisses chocolates: Starting in June, Hershey’s Kisses chocolates will celebrate Back-to-School and “back-to-normal” with 10% bonus bags, making it easier for moms to create special treat occasions for the whole family
  • Fall Baking with Americans’ Beloved Treat: As the must-have ingredient for fall and holiday baking, Hershey’s Kisses chocolates will be announcing a special promotion for all those bakers looking to sweeten the season
  • Building off of the momentum from last year’s “Factory” commercial, Hershey’s Kisses chocolates has launched a new series of television and print ads to celebrate the one-of-a-kind taste of Hershey’s Kisses Brand Milk chocolates. A new national commercial began airing Feb. 22 that highlights the magical process of creating Hershey’s Kisses chocolates – from making the perfect “Kiss” shape in the factory to creating special moments at home. Additional TV commercials featuring Hershey’s Kisses with almonds and Hershey’s Kisses chocolates with caramel will follow throughout the year and print ads are scheduled to run from March through May.

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