Dust-Off unveils new packaging, merchandising options
BRANCHBURG, N.J. — A leading brand of consumer electronic and household cleaning products has launched a packaging refresh for its line of screen cleaners and compressed gas dusters.
Dust-Off says the new packaging was designed to appeal to a wider demographic outside of the electronics cleaning market. The new designs join Dust-Off’s expansive line of electronic screen cleaning products and computer compressed gas dusters.
“We feel that it’s important that we make our customers aware that Dust-Off, especially our compressed gas duster, isn’t just for your electronics anymore. There are over a 100 uses for our duster all around your home and office ranging from cleaning your keyboard, to cleaning your jewelry, to art projects,” said Jen Rappaport, director of marketing at Dust-Off. “We looked very carefully at who is buying cleaning and DIY products and what appeals the most to them, then partnered with an independent research company to test a number of design options. Based on feedback from our research, we created fresh and vibrant packaging that not only speaks to women, the main household buyer in these categories, but also stands out on store shelves in any department.”
The new eye-catching blue and green packaging is now being offered on a variety of Dust-Off duster and screen care products. These new products will provide retailers with more merchandising options for both hanging and shelf placement. There is also a new POP display available. Products featuring the new look include:
- Dusters — Dust-Off’s Duster is ideal for a number of cleaning tasks around the home and office including household items such as blinds and collectibles, computers, keyboards and other electronics. It’s also a useful tool for DIY and art projects including scrapbooking, pastel drawings, woodworking, sewing and quilting. The Duster is available in 7oz and 10oz cans.
- Screen Wipes in Packets — Dust-Off’s grab-and-go pre-moistened screen wipe sachets are designed to keep mobile devices free of dirt and grime anywhere. The single-use sachets are perfect to store in a purse or pockets. Packets are available in a 24-sachet box, 32-or 75-sachet resealable pouches or 200-count share pack jar, ideal for offices.
- Screen Wipes in Flow Pack — With its slim design, the 24-count resealable Flow Pack was made for travel. The pre-moistened wipes quickly and safely clean any portable screen while easily storing in a purse, briefcase or carry-on.
- Screen Cleaner Kit — The Dust-Off Screen Cleaner Kit features a two-part cleaning system—Dust-Off’s exclusive slow-run formula screen care spray and an oversized microfiber cloth. The system is designed to safely and effectively clean screens around the home. The microfiber cloth is machine washable for repeated use, and the kit can be stored in the resealable pouch packaging.
“We not only want to appeal to consumers at a retail level, but we also want them to see us as a resource for all their cleaning, organizational and DYI needs,” Rappaport said. “In conjunction with our packaging launch, we’re also rolling out a new digital marketing strategy. Now when consumers visit Dust-Off.com, our Facebook page and recently debuted Pinterest page, they will not only receive the electronics cleaning know-how they come to expect from Dust-Off, but they’ll also learn how to use our products for their cleaning, crafting and DIY needs."
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Nielsen: U.S. consumer confidence up, but growth at retail slow
CHICAGO – Though global consumer confidence remained flat in the second quarter of 2016, confidence in the U.S. maintained positive momentum, increasing three points to 113 from the previous quarter, Nielsen reported Thursday.
More than of half of U.S. respondents were confident that personal finances (70%), immediate-spending intentions (58%) and job prospects (56%) would be good or excellent in the next 12 months. Furthermore, each indicator improved from the first quarter. Personal finance sentiment and immediate-spending intentions increased two percentage points each in the second quarter, and the outlook for jobs rose four percentage points.
“With U.S. unemployment at a rate of 5% or below since August 2015 and the housing market continuing to expand, American consumers have been spending,” stated Louise Keely, SVP Nielsen, and president The Demand Institute. “However, not all sectors are benefiting equally. Packaged good retail sectors, in particular, are experiencing slower growth than that of overall consumer spending. Moreover, retail channels that are more value-oriented have grown more slowly, as price growth—more than volume growth—has driven sales growth," she said. "Value-focused retail channels, such as club retailers and dollar stores, grew more slowly than convenience stores and drug store channels did.”
In the U.S., about one-third of respondents (34%) said the economy was their biggest or second-biggest concern, with that worry followed by terrorism (17%), health (17%), debt (15%) and job security (14%). Anxieties about political stability increased 10 percentage points from the same quarter last year to 14% of respondents—a level that held steady from the first quarter of this year.
In Canada, confidence increased two points to 95 in the second quarter after a six-point decline in the first quarter, as all three confidence indicators improved. More than half of Canadian respondents said personal finances would be good or excellent in the next 12 months (58%), an increase of two percentage points from the first quarter. While favorable job prospect sentiment (41%) and immediate-spending intentions (39%) also increased in the second quarter—rising four and two percentage points, respectively—they remained at relatively low levels.
The economy was the biggest or second-biggest concern for 29% of Canadian respondents, representing no change from the first quarter. Canadian respondents also expressed concern about increasing food prices (25% of respondents, down three percentage points from Q1), health (21%, up five percentage points), debt (20%, down four percentage points) and increasing utility bills (17%, up one percentage point).