Duracell powers smiles this holiday season
BETHEL, CT. — Duracell, partnering with Toys for Tots, is looking to "power" jubilant faces this holiday season. The company announced an exclusive sweepstakes on their Facebook page allowing consumers to win some of the holiday’s hottest toys while helping those in need.
The Power Holiday Smiles program, which started Thanksgiving Day and runs through Dec. 20, will feature a giveaway every hour of the day. Hundreds of toys, from Furby to LeapFrog Tag Junior Reading System to Microsoft’s Xbox 360 will be given away. For every entry Duracell receives, they’ll donate a battery to the Marine Corps.
"We’re proud to play a crucial role in those special gift-giving moments for families in need, while giving consumers the chance to access the most popular toys and gifts," said Volker Kuhn, general manager for Duracell North America, commenting on the dual purpose of the campaign.
Bill Grein, VP of the Marine’s Toys for Tots Foundation added, "Toys for Tots is excited to partner with Duracell to help power our toys because we know that the small act of receiving a toy for a child is a magical and important experience."
Duracell kicked off the program last week with ABC Family’s Lucy Hale, star and singer of "Pretty Little Liars," who handed out battery-powered toys at P.S. 64, a Lower East Side elementary school in New York City recovering from loss of heat and power during Hurricane Sandy. Said the star, "The holiday season is such an important time to help those less fortunate. I’m excited to support Duracell’s campaign to power as many smiles as possible through this initiative to give back to kids in need."
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Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off
NEW YORK — On Wednesday, November 28, chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt—what turned them on and off—on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.
Using social media tracking tools, the Black Friday and Cyber Monday Consumer Face-Off will look beyond sales volume to find out what people said and felt when hunting for holiday deals on these two critical days. The real-time insights uncovered will help retailers better understand what drives shoppers, from what types of deals get shared and what types get passed over to what social medial outlets topped the charts for showing off the deals of the day.
“Personalizing the retail experience begins with understanding how consumers live, work and play. Retail without boundaries relies on crucial omni-channel insights provided by consumer data no longer dependent on levels of aggregation. Our goal is to provide retailers with that data and technologies to enhance those crucial consumer touchpoints,” Michael Schulze, senior VP and general manager, North America Retail Industry, SAP.
The Black Friday and Cyber Monday Consumer Face-Off by SAP will provide invaluable insights into the new world of retailing, one in which consumers hold all the cards. Be sure to check it out on Wednesday, Nov.28, on chainstoreage.com
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Discussing health, wellness online can improve behaviors, survey finds
WAUKESHA, Wis. — More than a quarter of adults have discussed health information online, and almost a third have changed their behavior as a result, according to a new survey.
Harris Interactive released results of a survey of 2,133 adults conducted online in mid-October on behalf of GE Healthcare that found that while social media can help improve health, non-users cite privacy as a barrier to further engagement.
The survey found that 82% of adults had used social media in the past 12 months, while 26% have discussed health information online. Of those 26%, 30% had changed their behavior as a result — particularly changing diets and fitness behavior — while 42% used social media to seek or post information about a current medical condition or find clinical trials on a specific condition. Nearly 35% used them to get or give support about fitness and health goals, while 29% used it to follow brands, companies and organizations related to fitness, health, diet or specific medical conditions. When respondents were asked why they used social media, 49% said it was because it provided a quick and easy way to get health information and recommendations, while 47% said it was a good way to get different opinions from a wide range of people.
Still, 45% had concerns about trustworthiness about information, and 44% were concerned about accuracy, and 46% had concerns about others knowing about their diet, health, fitness or conditions.
"We are just starting to tap the power of social media and its ability to change health behaviors," GE Healthcare chief communications officer Jeff DeMarrais said. "It will require a mix of smart tools, savvy consumers, pioneering health experts and education to continue changing conversations and behaviors."