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Duracell Powermat brings 24-hour system to New York market, online

BY Allison Cerra

NEW YORK — The joint venture between Procter & Gamble’s Duracell brand and Powermat Technologies is bringing its Duracell Powermat products to major retail outlets in the New York market, along with select online retailers and DuracellPowermat.com.

The Duracell Powermat 24-hour power system, available for iPhone 4 and 4S products, includes three components: a sleek charging mat that serves as a wireless power transmitter, a smartphone case and portable backup battery serves as your personal portable charger, providing one full charge while on the go.

Earlier this year, Duracell Powermat unveiled its lineup at the Consumer Electronics Show in Las Vegas and confirmed rapper and business mogul Shawn "Jay Z" Carter as the venture’s investment partner and spokesman.

"Today’s smartphones are our right hand: evermore powerful, but at the same time ever quicker to run out of power, barely lasting through the afternoon. With the Duracell Powermat 24-hour power system, users can now fully utilize their phone throughout the day without having to worry about the battery life," Duracell Powermat CEO Ron Rabinowitz said. "And, with our upcoming Wireless Power Nation, this will get even easier. People will be able to charge wirelessly on embedded ‘wireless power hot spots’ in public venues where they travel and interact throughout their day. All they will need to do is put their phone on the table, same thing they normally do. The only difference is that now, their smartphones will get charged from the table."

Later this fall, Duracell Powermat 24-hour power system will be available in retail outlets nationwide and will support not only the iPhone, but also an array of other leading smartphones.

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Heinz makes foray into cleaning category

BY Allison Cerra

PITTSBURGH — Heinz has introduced a multipurpose vinegar-based cleaner.

Heinz all-natural cleaning vinegar is 20% stronger than traditional distilled white vinegar, the company said. Available in a one-gallon jug, the new product carries a suggested retail price of $3.79.

"For more than 140 years, people have trusted Heinz to bring them only the very best quality in vinegar for a wide range of uses, from cooking and canning to cleaning and household remedies," said Jennifer McGurrin, senior brand manager for Heinz Vinegar. "Now we’re happy to offer a formula that¹s specially designed for household cleaning, yet is still a safe, all-natural solution."

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Bartell Drugs celebrates Seattle Space Needle’s 50th anniversary

BY Antoinette Alexander

SEATTLE — Seattle-based regional player Bartell Drugs is celebrating the 50th anniversary of the city’s iconic Space Needle — a centerpiece for the 1962 Seattle World’s Fair — with a new multidimensional partnership that includes promotions and events throughout the anniversary.

Family-owned since 1890, Bartell Drugs already was a fixture in the Seattle area for 72 years as the first visitors took in the views from atop the iconic, 605-ft. Space Needle.

As part of the celebration, Bartell’s is inviting customers to help design Space Needle-themed reusable shopping bags. Children will submit a drawing of the Space Needle, while adults will enter their own photo of the Seattle landmark. Grand-prize winners in both child and adult categories will receive a $200 Space Needle SkyCity restaurant gift card and a $100 Bartell Drugs gift card. The winning photo and artwork will be featured on the reusable bags available at Bartell’s locations in September. The contest ends June 17.

With 58 stores in King, Pierce and Snohomish counties, Bartell Drugs will support the partnership with print and broadcast advertising, in-store merchandising and public relations support for co-promotions.

Built for the 1962 World’s Fair, the Space Needle has become the No. 1 attraction in the Pacific Northwest, with more than 1 million visitors each year. Along with SkyCity, the world’s first revolving restaurant, the Space Needle now is recognized as the global icon for the city of Seattle.

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