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Duracell, Patrick Willis tell consumers ‘Trust Your Power’

BY Allison Cerra

BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand’s Trust Your Power program, which aims to encourage fans to follow their dreams.

Duracell said Willis is sharing his journey of how he learned "to trust the power within" via a YouTube video, and is inviting consumers to do the same. Fans who share their stories by using the #TrustYourPower hashtag on Twitter or via Duracell’s Facebook page will trigger a $1 commitment (up to $200,000) from Duracell. These funds will provide disadvantaged youth with scholarships to ProCamps, an organization that runs professional athletes’ personal sports camps for children ages 7 to 14 years. If the goal is reached, consumers will help send 1,000 underprivileged kids across the country to one of the approximate 40 different ProCamps of professional athletes.

In addition to the ProCamps scholarship fund, Duracell and Willis will be enlisting additional NFL talent to make surprise visits to underfunded schools across the country, providing them with the equipment and battery-powered devices they need to succeed both on and off the field, such as stopwatches, calculators and flashlights. All of the devices donated will be powered by Duracell with Duralock Power Preserve Technology.

"Duracell is committed to empowering life without limits and we strive to accomplish that both in the products we create and the programs we develop," said Volker Kuhn, general manager for Duracell North America. "We were touched by Patrick’s story of trusting his power to overcome adversity, and with the Trust Your Power program we will give kids in similar situations the opportunity to realize their power both on and off the field."

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CVS Caremark names EVP, general counsel

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has appointed Thomas Moriarty as EVP and general counsel of CVS Caremark.

Moriarty most recently served as general counsel at the Celgene, a biopharmaceutical company, where he was responsible for global legal strategy and served on the company’s management committee. Prior to that, Moriarty was general counsel and corporate secretary at Medco Health Solutions.

"We’re very excited to have Tom join our team," CVS Caremark president and CEO Larry Merlo said. "He has a broad range of business experience and legal expertise that make him a perfect fit as our EVP and general counsel. He is extremely knowledgeable about pharmacy health care and the healthcare business generally and is widely regarded as one of the most capable and experienced general counsels in corporate America."

Moriarty succeeds Douglas Sgarro, who retired in May after more than 14 years with the company. Moriarty will have responsibility for CVS Caremark’s legal department. He also will be a member of the company’s executive committee.

In addition to working at Celgene and Medco, Moriarty worked at various positions in the office of general counsel at global biopharmaceutical company Merck. He began his career at the law firm of Mudge Rose Guthrie Alexander and Ferdon in New York.

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P&G delivers 5 billionth liter of clean drinking water

BY Allison Cerra

CINCINNATI — Procter & Gamble has delivered its 5 billionth liter of clean drinking water through its charitable program.

P&G Children’s Safe Drinking Water program — which began providing clean drinking water in developing countries through its P&G Purifier of Water technology nearly a decade ago — has saved an estimated 26,000 lives, as well as prevented more than 200 million days of illness. The 5 billionth liter was delivered in Malawi through a partnership with the University of North Carolina. The milestone also marks progress toward P&G’s commitment to scale up efforts to share clean water and save one life every hour by 2020 by providing 2 billion liters of clean water every year.

"We have teamed up with the P&G Children’s Safe Drinking Water Program in a cross-campus collaboration that is saving thousands of lives in Malawi by providing clean drinking water," said Myron Cohen, director of the Institute for Global Health and Infectious Diseases at UNC. "This far-reaching collaboration is providing service and research opportunities for our students and making a powerful impact on the lives they touch through their work."

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