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Dunkin’ Donuts adds Dulce De Leche Cookie to Bakery Series blends

BY Gisselle Gaitan

ORRVILLE, Ohio — A new addition has arrived to the Dunkin Donuts Bakery Series. Determined by the “Vote for Your Flavorite” contest which began in August, consumers were sent samples of new possible additions to the lineup and then encouraged by the brand to cast a vote for their favorite flavor. After voting, those who submitted an entry were encouraged to register for the opportunity to win $5,000 or a year’s worth of Dunkin’ Donuts Bakery Series coffee.

Out of the three samples that were voted upon, which were Blue Berry Pancake, Dulce De Leche Cookie and Coconut Caramel. The one selected as winner was the creamy, rich and smooth caramel flavored Dulce De Leche Cookie. 

"Dulce De Leche Cookie flavored coffee is the perfect addition to our Dunkin' Donuts Bakery Series lineup and we couldn't be happier that it was selected by our fans," Maribeth Burns, vice president, corporate communications, The J.M. Smucker Company, said. "This promotion is part of our ongoing commitment to innovate and identify ways that we can continue to deliver a variety of formats, blends, and flavors of coffee that can be enjoyed easily at home."

This new flavor is currently available at local groceries for the suggested retail price of $9.99. It joins other blends such as the Caramel Coffee Cake Flavored Coffee, Chocolate Glazed Donut Flavored Coffee and Cinnamon Coffee Roll Flavored Coffee. Consumers can visit the DunkinatHome website for more product information and availability status. 

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Unilever picks up Tazo brand from Starbucks

BY Marianne Wilson

SEATTLE  — The coffee giant has entered into a deal for Unilever to acquire the assets of the Tazo brand, including its recipes, intellectual property and inventory, for $384 million. Starbucks said the move will allow it to drive a single tea brand strategy focused on its Teavana brand.

Tazo was founded in 1994, and purchased by Starbucks in 1999 for $8.1 million. It is sold primarily in grocery, mass and convenience channels, available in packaged teas, K-Cup pods, and bottled ready-to-drink teas.

In June, Starbucks announced plans to shutter Teavana’s 379 stores during the coming year. In announcing the Tazo deal, however, the retailer said it will continue to invest in the growth and development of the Teavana brand in Starbucks stores and in other channels.

Starbucks said the tea category in its namesake stores continues to grow double-digits globally, and that it is well on its way to building the Teavana business to over $3 billion during the next five years.

According to the company, shoppers purchased more than $1.6 billion worth of Teavana beverages in stores in the past year. Starbucks is also building its bottled Teavana tea business and planning to enter the packaged tea category next year.

“With our growth strategy for premium tea exclusively focused on Teavana, we are pleased to transition our Tazo business to Unilever,” said Kevin Johnson, president and CEO, Starbucks. “We continue to see significant growth in our tea business through our Teavana brand, and this transition supports our strategy to elevate the premium tea experience for our customers.”

Tazo had sales of $112.5 million during the past year.

“With its strong appeal to millennials, Tazo is a perfect strategic fit for our U.S. portfolio that includes exciting new brands such as Seventh Generation, Dollar Shave Club and Sir Kensington’s,” said Kees Kruythoff, president, Unilever North America. “Tazo’s solid position in the fast-growing specialty tea segment, coupled with Unilever’s tea expertise, presents a fantastic growth opportunity.”

The transaction is expected to close during the fourth calendar quarter of 2017, with complete transition between the two companies by the end of calendar year 2018, subject to regulatory approval.

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Drake’s adds even more chocolate to its classic Devil Dogs

BY Gisselle Gaitan

COLLEGEDALE, Tenn. — Drake’s classic Devil Dogs, which are devil’s food cakes sandwiched around vanilla-flavored crème just got a slight makeover for the first time since 1926. The company which is now part of the McKee Foods family bakery, has announced new Fudge Dipped Devil Dogs.

The brand decided improved upon its classic by deciding to do just one simple thing. “Dip it in fudge, of course," Chip Stenberg, Drake's associate brand manager, said.  "We've got the research to back it up, but, hey, it's just a fact."

Drake’s Fudge Dipped Devil Dogs are certified kosher by the Orthodox Union. The product will be available in supermarkets and major retailers within the Eastern U.S., and consumers will be able to find their nearest location by using the search function on Drake’s website.

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