Duncan Hines, Wilton bake up new product for cake decorators
PARSIPPANY, N.J. — Duncan Hines and Wilton are partnering to bring consumers the new Duncan Hines Wilton Decorator’s Choice Yellow Cake Mix to store shelves. The mix is optimized to ensure that the finished cake is smooth, cutting down on the issues of cracking and crumbing.
“Both Duncan Hines and Wilton are committed to listening to our consumers,” said Fran Hinckley, senior director of marketing at Duncan Hines. “When the opportunity arose to bring to market a cake mix that would make cake frosting and stacking easier, we immediately collaborated to develop this new product to help bakers.”
Duncan Hines and Wilton’s Decorator’s Choice Yellow Cake Mix is now available at retailers nationwide for a suggested retail price of $2.99.
Progresso adds new soups to lineup
MINNEAPOLIS — Progresso Soup, a brand from General Mills, will bring six new varieties that will suit a wide range of taste preferences, according to the company. The new additions brings Progresso's number of ready-to-eat soup selections to 90 flavors.
The new soups joining the lineup are: Tuscan-Style White Bean, Southwestern-Style Corn with Potatoes & Peppers, Progresso Light Creamy Chicken Alfredo with Pasta, Light Savory Beef Barley Vegetable, Traditional Creamy Roasted Chicken with Herb Dumplings and Creamy Tomato with Bacon and Cheese.
"Many Progresso consumers are seeking exciting new flavor options, but also are looking to manage their weight. They don't want to sacrifice great flavor while watching their calories," said Jill Haspert, associate marketing manager for Progresso Soup. "Progresso offers 40 soups with 100 calories or less per serving that are great ways to manage calories while still enjoying the creamy, savory flavors our consumers are craving."
All Progresso soups are available in the soup aisle and come with a suggested retail price of $2.39 for Vegetable Classics and $2.69 for Light and Traditional varieties.