HEALTH

Dulcolax maker sponsors CCA’s fashion show

BY Michael Johnsen

ST. LOUIS — To help promote the third annual St. Louis Undy 5000 5K run on March 26, the Colon Cancer Alliance is introducing the “Parade of Undies” fashion show, sponsored by Boehringer Ingelheim, the maker of Dulcolax products.

Rather than wear race-day t-shirts, participants will wear specially designed boxer-style shorts, providing a fun way to bring attention to a serious disease. American fashion designer and colon cancer survivor Carmen Marc Valvo will serve as one of the judges.

“St. Louis has become a mainstay for the Undy 5000 due to the community’s overwhelmingly positive response to this event,” stated Andrew Spiegel, CEO of the Colon Cancer Alliance. “Each year the run attracts more and more people to help us bring more awareness to colon cancer and the importance of screenings to help save lives.”

The Undy 5000 — a family-oriented event open to all ages — is held in cities nationwide to educate the public about colon cancer, promote screenings and encourage people to talk about the disease. The event raises funds to support and build the CCA’s national and local patient support and public awareness programs. In addition, a portion of the funds raised from the St. Louis Undy 5000 will be distributed locally to fund services for those diagnosed with colon cancer. In addition to the 5K, there will be a 1-mile family fun run.

The Undy 5000, created by the CCA, stresses the importance of timely colon cancer screening, and also provides valuable information for those already affected by the disease. Walgreens serves as St. Louis’ local retail sponsor. Additional national sponsors include the American Society of Colon and Rectal Surgeons, Genentech and Salix Pharmaceuticals.

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Report: Arkansas House passes pharmacist-only PSE bill

BY Michael Johnsen

LITTLE ROCK, Ark. — The Arkansas House on Wednesday passed a bill that would restrict the behind-the-counter sale of pseudoephedrine to pharmacists only. In other words, pharmacy technicians no longer would be allowed to sell products containing PSE.

The measure by state Sen. Percy Malone passed 60-31, according to published reports.

The bill is a victory of sorts, as the Arkansas Public Health, Welfare and Labor Committee on Tuesday spent several hours debating whether or not PSE should be sold only with a prescription, as proposed by a bill put forth by Rep. Marshall Wright, D-Ark., 51st District.

The bill also mandates that pharmacists are to decide whether the customer has a medical need for the drug.

According to reports, law enforcement was split on the issue — some suggested a prescription-only status would be a crucial tool to eliminate methamphetamine production. Others suggested the current state tracking system helped investigators identify potential meth cooks and addicts. A prescription requirement would eliminate that ability, they argued.

The bill goes to Gov. Mike Beebe.

Click here to check out what this PSE bill means for Arkansas.

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Rebootizer USA to sponsor kiteboarder Kris Kinn

BY Michael Johnsen

WILTON, Conn. — Rebootizer USA on Tuesday signed Kris Kinn, professional kiteboarder and international team rider for Best Kiteboarding, to its team of sponsored athletes.

Kinn grew up on the shores of Lake Erie in Buffalo, N.Y. She began kiteboarding six years ago and now travels the world competing in national and international events.

Rebootizer sees the partnership with Kinn as an opportunity to increase both brand awareness and kiteboarding’s visibility, with a goal of having it be recognized as an Olympic sport, the company stated. "We are proud and excited to welcome Kris Kinn to the team of athletes we sponsor," stated Rebootizer CEO Catherine Brandt. "Rebootizer promotes health and wellness by integrating a regular detox regimen that naturally enhances the body’s detox and digestive functions, allowing it to perform at its peek physically."

Kris Kinn’s first appearance representing Rebootizer will be March 18 to 20 in Richmond, Va., where Rebootizer USA is partnering with “The Balancing Act,” a national women’s morning show on Lifetime television produced by O2 Media, for the second of five sponsorships of the "Balance Your Life" Road Tour with Southern Women’s Shows. The event will take place at the Richmond Raceway Complex.

"Rebootizer is an amazing product and I couldn’t be happier with my new partnership with this company," Kinn said. "With my professional athlete lifestyle, staying fit and healthy is my No. 1 priority.”

Rebootizer began its support of kiteboarding in 2010 by partnering with professional kiteboarder and Triple S champion Davey Blair.

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