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Duane Reade teams up with JagTag

BY Antoinette Alexander

NEW YORK Pharmacy retailer Duane Reade, which now is part of Walgreens, recently kicked off a digital campaign to help drive store traffic and promote sales of its private-label products.

Located throughout the city streets are the Duane Reade ads featuring JagTag technology. By taking a picture of the ad and emailing or texting it, New Yorkers will instantaneously receive a multimedia message featuring deals of the week on Duane Reade private label products right on their smart phone, Blackberry, or whatever device they may have.

According to the retailer, it’s a low-cost, highly effective strategy in a market full of clutter and aimed to drive feet into Duane Reade, which earlier this month launched a whole line of eco-friendly products. As previously reported by Drug Store News, the retailer is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade’s two primary private-label brands, Apt. 5 (household goods) and DR Delish (grocery).

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Funky Monkey Snacks now available at Kroger

BY Allison Cerra

FISHERS, Ind. Funky Monkey Snacks will distribute its snacks in 400 Kroger stores across the United States.

“Kroger’s name is synonymous with quality and convenience, so this placement is a natural fit for our company,” said Matt Herzog, Funky Monkey Snacks president. “And the growing popularity of our snacks is a positive sign that consumers are increasingly seeking out foods that are delicious, healthy, and convenient.”

Funky Monkey Snacks, made from 100% fruit, are gluten-free, wheat-free, dairy-free, peanut and tree nut-free, and contain no added sugars, colors, flavors or preservatives. Funky Monkey is available in seven flavor varieties, including Applemon, Bananamon, Carnaval Mix, JiveALime, MangOJ, Pink Pineapple and Purple Funk.

 

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Mars Food teams up with the National Salt Reduction Initiative

BY Allison Cerra

LOS ANGELES Mars Food has signed on to reduce sodium in its Uncle Ben’s flavored rice products.

Mars Food said it is endorsing the National Salt Reduction Initiative, a New York City-led coalition of cities, states and health organizations working to help food manufacturers and restaurants voluntarily reduce the amount of salt in their products, with the goal of reducing Americans’ salt intake by 20% over five years. As part of the company’s endorsement of the NSRI, Mars Food US is voluntarily committing to lowering the sodium content in its Uncle Ben’s brand flavored rice products by 25% over five years. The company’s other varieties of Uncle Ben’s brand rice and products, including the certified organic Seeds Of Change flavored rice, pasta sauce, simmer sauce and salad dressings, already meet the NSRI targets.

“Mars Food US believes that sodium reduction is one of many important health and nutrition issues, and something we have been actively engaged in for some time,” Mike Wilson, VP research and development, Mars Food. “As part of our long term health and nutrition strategy, we remain committed to making significant sodium reductions without compromising the great taste our consumers expect as they continue to look for healthier food choices. We believe that our efforts to reduce sodium in Uncle Ben’s brand flavored rice can have a significant impact, especially since it is the number-one rice brand in America.”

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