BEAUTY CARE

Duane Reade partners to provide free mammograms

BY Antoinette Alexander

NEW YORK Duane Reade has teamed up with ethnic personal care company Namaste Labs, the Greater New York City Affiliate of Susan G. Komen for the Cure, and Outreach for Breast Health Foundation to provide free mammography services at a Duane Reade store in East Harlem, N.Y.

Under the initiative, which is in recognition of Black History Month, OBHF will have a mobile mammography van onsite at select Duane Reade locations to administer free screenings to any woman over 40 years old who has not been tested within the last year.

The effort kicked off Wednesday at 8:30 a.m. at the store located at 125th Street in East Harlem. Appointments are necessary and can be made by calling (800) 564-6868.

In addition, Duane Reade and Namaste will be in attendance to present a check to the Greater NYC Affiliate of Susan G. Komen in support of the Komen Community Challenge “Close the Gap!” initiative, which aims to provide all women with access to care that can prevent breast cancer and save lives.

The van will also be on-site at additional Duane Reade locations during the remainder of Black History Month and into the first week of March.

On Feb. 27, the van will be in the Bronx at the store on 1888 Westchester Avenue at White Plains Road.

On March 5, the van will be in Brooklyn Heights at 386 Fulton Street at the Fulton Mall.

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BEAUTY CARE

Dyna Tabs introduces Aloe Vera Face Masks

BY Antoinette Alexander

NEW YORK Dyna Tabs has announced the launch of its new Aloe Vera Face Masks, which promise to rejuvenate the skin and diminish signs of aging, wrinkling, and UV ray damage.

Research has shown that there is a continued demand for anti-aging products within the baby boomer demographic. The desire to look young still permeates today’s youth-based culture and translates into a strong continued interest in products that address the prevention of aging, stated Dyna Tabs. In 2006, the 7.8 billion dollar skin care category posted sales gains of more than 3 percent.

What Aloe Vera Face Masks unique is that it comes with a bonus CD to give beauty shoppers the “spa effect” in their home.

The face masks come in an 8-pack with the bonus spa musical CD in a gift box or can be purchased individually.

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NXT introduces illuminating men’s skin care line

BY Antoinette Alexander

BOSTON NXT, which is part of the Clio group of brands and products, is rolling out in April a new men’s skin care line that is bound to light up the category.

The new formulas, which will officially launch as a shave-prep regimen in April, are packaged in sleek bottles that use patent-pending lighting technology to illuminate periodically on the retail shelf or in the consumers’ bathroom for up to one year.

The line will include a light face wash, light (low foam) shave gel, light post shave and light moisturizer. In June, the line will expand to include body wash, deodorant, antiperspirant and body spray, all of which will be “light” formulas. The formulas are made with non-irritating surfactants, lubricants and conditioners derived from organic compounds or natural extracts wherever possible. All of the products are paraben-free.

The retail price ranges between $4.99 and $5.99. A portion of the profits from the sale of NXT will be donated to various cancer research organizations including the Dana Farber Cancer Institute in Boston.

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