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Duane Reade, Mission Electric partner on green transportation initiative

BY Antoinette Alexander

NEW YORK — In an effort to curb vehicle air pollution, Manhattan-based retailer Duane Reade, which is owned by Walgreens, has teamed up with Mission Electric to create a public outreach campaign to determine which of its stores should be served solely by electric trucks.

"Partnering with Mission Electric is an important component of our effort to be green," stated Michael Fowles, fleet manager of Duane Reade. "This exciting project is an excellent way for us to get our stores and our customers involved in the process of a cleaner future. It fosters true engagement around common urban challenges of air pollution, noise and congestion. Through this program, we can more easily work together to continue to make NYC such a wonderful place to live and visit."

New Yorkers can vote for locations they believe should receive 100% electric delivery via an interactive map launched by Mission Electric, a nonprofit and city government social engagement campaign focused on enhancing electric vehicle transportation.

Based on the campaign results, the two leading stores will be going electric, with five more pre-selected stores to follow in later months. Participants in the campaign will be entered in a contest to win Duane Reade "green" gift baskets and gift cards. Combined, more than 30 stores in Queens, Bronx, Brooklyn and Manhattan have been identified as electric truck ready.

To reduce the impact of air pollution originating from vehicle deliveries, Duane Reade has purchased 14 new Smith Electric trucks that will replace almost 25% of the company’s truck fleet. The partnership with Mission Electric will reduce Duane Reade’s total green house gas impact by about 20%. Duane Reade noted that is the equivalent of removing more than 1,000 vehicles’ tailpipe emissions from New York’s streets. Because the new trucks do not require combustion, their operation is almost silent, reducing noise levels from overnight deliveries.

"New Yorkers live in the fast lane, and this partnership will help them also take the green lane," added David Bragdon, director of the New York City Mayor’s Office of Long-Term Planning and Sustainability. "The city’s own municipal fleet is the second-largest public sector fleet in the nation, after the federal government’s, but it is important for the private sector to do its part, too. Duane Reade’s investment in electric vehicles will help meet our ambitious PlaNYC goal of reducing NYC’s green house gas emissions. We’re pleased to work with all the partners in the Mission Electric campaign to drive forward to a greener, cleaner city."

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Watson, Actavis receive second FTC request

BY Allison Cerra

PARSIPPANY, N.J. — Watson Pharmaceuticals confirmed it received a request for additional information from the Federal Trade Commission in connection with the drug maker’s pending acquisition of Actavis Group.

The information request was issued under notification requirements of the Hart-Scott-Rodino Antitrust Improvements Act of 1976. The effect of the second request is to extend the waiting period imposed by the HSR Act until 30 days after Watson and Actavis have substantially complied with the request, unless that period is extended voluntarily by the parties or terminated sooner by the FTC.

Watson said it intends to cooperate fully with the FTC’s review and continues to expect the transaction to close in fourth quarter 2012.


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Acosta, Wounded Warrior Project announce 2012 Believe in Heroes campaign

BY Michael Johnsen

JACKSONVILLE, Fla. — Acosta Sales & Marketing and Wounded Warrior Project recently announced that more than 100 companies have signed on to support service members through the Wounded Warrior Project Believe in Heroes campaign, with more brands expected to join the campaign in the coming months.

To date, 53 brands — including Nestle, Brawny and Heinz — and 58 retailers — including, Harris Teeter, Ahold and Supervalu, among others — have signed on to support service members, with more expected to join in the coming months.

Beginning Sept. 11 and running through Veterans Day, each participating brand will offer a high-value coupon in a special, free-standing insert to be circulated to 50 million households nationwide in the Nov. 4 papers. Last year, more than 50 brands and 65 grocery retailers raised $3.5 million for WWP.

For a current list of participating brands, go to Acosta.com/BIH.

Believe in Heroes was founded in 2010 by Acosta to support WWP and make a positive impact on the new generation of veterans.

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