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Duane Reade dominates Twitter with more than 1 million followers

BY Michael Johnsen

NEW YORK — Duane Reade in late August surpassed 1 million Twitter followers, and will be celebrating the accomplishment at its 40 Wall St. location on Tuesday during an invitation-only event.  

That makes Duane Reade by far the most-followed retailer on Twitter in the food, drug and mass arena. Duane Reade has garnered five times more Twitter followers than its parent company Walgreens (180,390 followers), the second-most followed drug store retailer. CVS/pharmacy, No. 3, is followed by 117,931 Twitterers. 

Duane Reade even outpaces all of mass retail as well — Target has garnered 758,213 followers, while Walmart has captured the attention of 363,894 followers. Leading supermarket retailers include Kroger (37,148 followers), Publix (34,710) and Safeway (31,157).

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NYX Cosmetics expands Target retail partnership

BY Antoinette Alexander

LOS ANGELES — Beauty brand NYX Cosmetics has expanded its retail distribution through a partnership with Target.

After positive reaction to its entry in Target’s Canadian market, as well as a successful test launch domestically, NYX is now available in more than 1,000 Target stores across North America.

NYX’s partnership with Target first began in Canada where they launched in 2013. NYX is now available in 1,093 Target stores across the United States, with the remaining door openings planned for early 2014. In addition, NYX and Target will collaborate on marketing initiatives featuring best-selling NYX items in limited-edition packaging.

At stores, customers have access to more than 150 NYX product SKUs including mainstay items, such as its Jumbo Eye Pencil, Eye Shadow Palettes, Extra Creamy Round Lipstick and Slide on Pencil. In addition, specialty products such as the award-winning The Curve, Shine Killer, Pore Filler, Matte Lipstick and Soft Matte Lip Cream also will be available. Target also will feature NYX’s newest product launches, as well as specialty items from the line.

 

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MinuteClinic opens first clinic in Southwest Virginia

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark’s MinuteClinic has opened its first clinic inside a CVS/pharmacy store in Southwest Virginia with five additional locations planned for September and October.

With the new opening, there are now 27 MinuteClinic locations in Virginia. The additional clinic locations slated to open in September and October will be in Hollins, Lynchburg, Radford, Roanoke and Salem.

"Since opening our first store-based clinic in Virginia in 2006, we have helped expand access to high-quality, convenient and affordable care to thousands of residents who have visited us at convenient CVS/pharmacy locations near where they live and work," stated Andrew Sussman, president of MinuteClinic and SVP/associate chief medical officer of CVS Caremark.  "We believe MinuteClinic can be part of the solution to Virginia’s efforts to broaden access to quality health services."

 

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