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DSN previews Rite Aid Wellness65+ TV spot

BY Alaric DeArment

NEW YORK — As reported in DSN Monday, Rite Aid is launching a nationwide marketing campaign around Wellness65+, the latest extension to its Wellness+ loyalty card program, aimed at seniors.

The campaign includes television and radio spots and digital advertising online and through social media. An example of the TV commercial is below. 

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Calif.-based online start-up offers acne consultations, e-prescriptions

BY Alaric DeArment

MONTEREY, Calif. — A new website for young people with acne allows them to receive online dermatology consultations and receive prescriptions.

YoDerm charges $59 for a three-step plan. Users upload photos of their affected areas and answer several medical questions, a process that typically takes less than 10 minutes. Within 48 hours, a dermatologist examines the photos and information and creates a personalized treatment plan. After that, a treatment plan is delivered and, if included, a prescription is sent electronically to the user’s preferred local pharmacy.

The company’s 24-year-old founders, Ben Holber and Ryan Hambley, experienced acne through high school, and one of them, Hambley, started the company in part because his father is a dermatologist.

"If I had to go into a doctor’s office every time I had a question about the treatment or when I wanted to switch medications, it would have been virtually impossible to quell my acne," Hambley said. "Everyone deserves the on-demand treatment I received, and with the internet, it’s now possible."

According to the American Academy of Dermatology, about 18 million American adolescents have acne severe enough to require a dermatologist consult, but fewer than 1 million get into the office.

 

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Study: Breast-fed babies smarter at ages 3 years and 7 years

BY Michael Johnsen

CHICAGO — Breast-feeding longer is associated with better receptive language at 3 years of age and verbal and nonverbal intelligence at age 7 years, according to a study published by JAMA Pediatrics Monday. 

Mandy Belfort, of Boston Children’s Hospital, and colleagues examined the relationships of breastfeeding duration and exclusivity with child cognition at ages 3 and 7 years. They also studied the extent to which maternal fish intake during lactation affected associations of infant feeding and later cognition. Researchers used assessment tests to measure cognition.

Evidence supports the relationship between breastfeeding and health benefits in infancy, but the extent to which breastfeeding leads to better cognitive development is less certain, according to the study background.

"Longer breastfeeding duration was associated with higher Peabody Picture Vocabulary Test score at age 3 years … and with higher intelligence on the Kaufman Brief Intelligence Test at age 7 years," Belfort reported. However, the study also noted that breastfeeding duration was not associated with Wide Range Assessment of Memory and Learning scores. 

As for fish intake (less than 2 servings per week vs. greater than or equal to 2 servings), the relationship between breastfeeding duration and the Wide Range Assessment of Visual Motor Abilities at 3 years of age appeared to be stronger in children of women with higher vs. lower fish intake, although this finding was not statistically significant, the results indicated.

"In summary, our results support a causal relationship of breastfeeding in infancy with receptive language at age 3 and with verbal and nonverbal IQ at school age," Belfort concluded. "These findings support national and international recommendations to promote exclusive breastfeeding through age 6 months and continuation of breastfeeding through at least age 1 year."

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