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DSN, Mack Elevation Forum announce exclusive, all-star lineup to ‘elevate’ your game at NACDS TSE

BY DSN STAFF

BOSTON — To help leading manufacturers gain greater clarity and insight into the ever-changing retail landscape and gain a leg up on the competition, the Mack Elevation Forum and Drug Store News will co-host an exclusive, one-day summit Aug. 22, at the Seaport World Trade Center.

Modeled in the spirit of the popular TEDx conference series, the joint Mack Elevation Forum/DSN summit, “The Seven Drivers of Breakthrough Growth,” features a full-day of presentations from some of the biggest thinkers and brightest minds in retailing, technology, social media and the world of CPG. Slated for the day prior to the official start of the National Association of Chain Drug Stores Total Store Expo, this special edition of the Elevation Forum will deliver important, leading-edge insights about the business just in time to maximize selling efforts at one of the most crucial industry events of the year.

Special guest keynote speaker Seth Rogin, chief revenue officer, Mashable, and former New York Times vp advertising, will tackle one of the most elusive and critical consumers for the future growth of all brands, retailers and vendors alike — the Millennial shopper.

The all-star lineup also includes —

• “The Big Blind Spot,” with Jason Reiser, chief merchant, Family Dollar.  With dollar stores continuing to drive growth, Reiser challenges suppliers to bring innovation to the low-income consumer — a group estimated in value at about 40% of the U.S. economy.
• “How to Co-Exist in a World of Private Brands,” with Moe Alkemade, GVP/GMM convenience, Walgreens. Alkemade, who recently led Walgreens’ private brands, lays out the secret sauce for creating experiential brands that deliver game-changing results, deep customer engagement, and differentiation from retailers’ private brands.
• “Little Giants Matter,” with Chris Skyers, VP of health & beauty, Wakefern/Shoprite.  Skyers discusses why smaller retailers are critical partners, vital to innovation and deep customer alignment; you may make your annual sales targets with the big retailers, but you drive innovation and customer insights with smaller, more nimble regional operators.
• “Embracing Hyper-Rationalization,” with Vic Curtis, SVP pharmacy, Costco. Costco’s blueprint for item rationalization is one of the most disciplined in the industry. Curtis offers manufacturers a different perspective on item rationalization to help win at Costco; learn the secrets to creating a distinct and winning program in a world of hyper-rationalization.
• “Real-Time Influence,” with Jeremy Anderson, Head of Healthcare, Twitter. The very best experiential brands have a deep understanding of their community and have learned to tailor their message — on a daily basis — to their customers. Anderson discusses how to build a relevant, authentic and infectious brand through real-time social media outreach.
• “The Challenge of Challenging Traditional Retail,” Brett Goffin, industry head-retail, Google. Google is very often at the center of consumer demand and is obsessed with relevance and the end-user benefit. Goffin discusses how the best brands are attempting to overcome the challenge of acquiring the ever-elusive omni-channel shopper and turn them into advocates for your brand.
• “Seven Reasons New Items Fail,” Larry Levin, EVP and practice leader, iRI. Levin discusses the key reasons new items fail to measure up to expectations, and shares multiple insights to align new item launches, meet revenue targets and achieve consumer expectations.

This event is closed to retailers and trade press and is open to suppliers only. For more information and easy online registration, visit ElevationForum.com.

 

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Giovanni Caforio appointed Bristol-Myers Squibb COO

BY David Salazar

NEW YORK—Bristol-Myers Squibb has appointed Giovanni Caforio, M.D., as COO.

The pharmaceutical company announced Monday that Carforio, who has been with Bristol-Myers Squibb since 2000, had been appointed COO and elected to its board of directors. Since 2011, Caforio has been the company’s chief commercial officer, a job whose duties he’ll continue doing alongside his new position’s focus on spearheading enterprise services and global manufacturing and supply.

Before taking on his position as COO, Caforio headed Brisol-Myers Squibb’s departments of U.S. and global oncology, and had overseen European markets before that.

"Giovanni brings valuable experience to the role, from his training as a physician to his strong record in key leadership  positions in marketing and operations in Europe, the United States and commercial," the company’s CEO, Lamberto Andreotti said, adding that his appointment and election to the board of directors is "an honor that recognizes his commitment and  contributions to our company."

 

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Purely Elizabeth makes Target debut

BY Ryan Chavis

NEW YORK — Purely Elizabeth, a natural foods company, announced that its line of Ancient Grain Granola debuted at Target stores across the country on June 8. Consumers can choose from original, pumpkin fig and cranberry pecan varieties.  

“Target has made huge strides toward making natural, organic and sustainable products more accessible to consumers nationwide, and we couldn’t be more thrilled to be a part of that movement,” said Elizabeth Stein, founder and CEO of Purely Elizabeth. “To be able to have a healthier breakfast alternative now available to such a wide customer base is quite an honor and speaks volumes to the shift in consumer demand for better-for-you products.”

Purely Elizabeth is made with organic coconut sugar and organic virgin coconut oil. In addition to being handcrafted and baked in small batches, the product is made of organic gluten-free oats and ancient grains and seeds, including Salba chia seeds, puffed amaranth, hemp seeds and quinoa flakes, the company said.

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