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DSE Healthcare Solutions launches bladder control educational effort

BY Michael Johnsen

EDISON, N.J. — DSE Healthcare Solutions on Tuesday launched the Cystex "Your Bladder Matters" educational effort with a brand new original music video about the health benefits of Kegels, the discreet exercise that helps strengthen the muscles of the pelvic floor.

“These conditions can be debilitating for chronic sufferers, really impacting quality of life, and we get many women writing us to tell us that,” stated Ray Abrahamsen, VP marketing at DSE Healthcare Solutions, maker of the Cystex brand of urinary health products.

“With more than 24,500 unique views of the video in just a few weeks, we believe this catchy video gives women permission to share and discuss the importance of bladder health, a more private topic, with other women,” noted Alyson O’Mahoney, executive VP/creative director at Robin Leedy & Associates, the PR firm representing Cystex. “The high video completion rate also indicates we are hitting the right target for the content.”

The video is coupled with a Facebook effort that includes thematic communication to the social community, targeted cost per click advertising and a T-shirt promo tied to the video effort. “These messages serve to help reduce the stigma away from discussing bladder health and issues more openly,” Abrahamsen said. “As a leader in the urinary health category, we felt the Cystex brand could help lead the charge.”


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Survey: Pharmacists recommend OTC products the most

BY Michael Johnsen

PRINCETON, N.J. — According to Kantar Media’s 2013 pharmacy study released last month, pharmacists are making more OTC product recommendations than prescription product recommendations per day.

The survey found that pharmacists are making seven OTC product recommendations per day on average, vs. almost five prescription recommendations per day.

Pharmacists make on average four vitamin recommendations and three herbal supplement recommendations. And they make about one recommendation per day on the purchase of durable medical equipment.


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Pet Head pampers furry friends

BY Barbara White-Sax

SANTA MONICA, Calif. — A new line of edgy, fashion-forward pet grooming products lets pet parents pamper their furry friends with fun products. Pet Head, from Bed Head creator Kyara Mascolo, offers the high quality and fun packaging found in professional products to the mass market.

The line includes a full selection of cat grooming products, featuring a no-rinse mousse cleaner, deshedding wipes, a spray-on/wipe-off “dry clean,” and shampoo and conditioner designed to reduce shedding. The dog-focused side of the line features fragrance sprays, detangler, tearless shampoos designed to relieve itchiness and dry  skin, and a dry shampoo. There’s even a Pet Head doggie nail polish. Products retail between $6.99 and $12.99.

 

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