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DSE Healthcare Solutions addresses sensitive bladder health issue with video campaign

BY Michael Johnsen

EDISON, N.J. — DSE Healthcare Solutions recently released an OTC category video campaign under its Cystex brand name that is taking off virally, adressing a topic that doesn’t get a lot of attention because of its sensitive nature — sex and urinary tract infections. 
 
As part of the "Cystex Your Bladder Matters" video series — the campaign promotes good bladder health with the recent release of "Burning Love," a new music video for the brand aiming to help educate women about the sex and UTI connection. 
 
“Shining the light on a sensitive issue, Cystex continues to bring women’s urinary health to the forefront in an approachable and fun manner that consumers can identify with,” said Robin Russo, president Robin Leedy & Associates. “After the success of the Cystex Kegel video, which has more than 52,000 views on YouTube, we came to believe that a direct approach to a fairly niche topic and audience in the video format was effective in reaching UTI sufferers.”  
 
“Cystex is a legacy brand that continues to reinvent itself to resonate with a growing audience,” said Raymond Abrahamsen, VP new products at DSE Healthcare Solutions. “Our goal with the launch of the 'Burning Love' video remains to educate and encourage important discussion of women’s urinary health continuing off the success of our first music video in the series. We’ve worked with RL&A on the Cystex brand for more than five years, and the Your Bladder Matters campaign and videos — which is an integral part of our consumer outreach — have definitely resonated with the target audience with brand sales continuing to climb for the past several years.”    
 
Using an integrated approach with strategized video tactics and promotional efforts via the brand’s social media channels as well as through social influencers, the “Burning Love” music video has garnered almost 50,000 views to date, with a successful completion rate of 85%. “Considering that most YouTube videos have a completion rate of 20%, despite length, 'Burning Love' has already proven to hit home with the brand’s target audience once again,” Russo said.
 
Check out the video at www.youtube.com/cystexvideoseries.
 

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New pill bottle cap aims to simplify adherence

BY Ryan Chavis

NEW YORK — Remind-A-Cap announced the introduction of a patented pill bottle cap that simplifies adherence for consumers. The device allows individuals to set the next date of medication intake by turning a knob, helping to promote better health outcomes and regulating medication intake, the company said.

“My morning routine when I was going through treatment usually included the dreaded ‘Did I take my pill’ question,” said Nick Ramoundos, founder of Remind-A-Cap. “With everything that a person goes through while undergoing treatment, I didn’t want my life — or anyone’s life — to be at risk over something so controllable.”

Through market research and case studies, the company found a 53% increase in patients who adhered to medication when using the product, according to the company.

“Our goal is clear. We want to promote higher prescription compliance in pursuit of better health outcomes on a large scale,” Ramoundos said.

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PharmaSmart introduces next generation biometric kiosk

BY Michael Johnsen

ROCHESTER, N.Y. — PharmaSmart on Wednesday announced the debut of its next generation biometric kiosk, the Model PS2000 (D)estination, which recently completed a pilot inside Mariano’s, a grocer with 26 stores located in the Chicagoland Metro area. 
 
“PharmaSmart has impressed us in recent years with important innovations in clinical accuracy and Health IT," said George Kowalski, VP pharmacy for Roundy's Supermarkets, parent company of Mariano's. "Because of their track record, we elected to pilot the new PharmaSmart PS2000 (D)estination kiosk inside one of our newest locations," he said. “We see the PharmaSmart kiosk as a unique opportunity for Mariano’s Pharmacists to incorporate validated biometric screening into our workflow as it can positively influence a patient’s therapeutic outcome. This opens up important new clinical opportunities for revenue and empowers our pharmacists to go beyond conventional practice scenarios.”
 
The new kiosk targets hypertension, obesity and diabetes. The device accurately measures left and right arm blood pressure, weight/BMI and is equipped with the option to upload patient glucose data. Patients receive a printed ticket that displays blood pressure, blood sugar and BMI results all in less than three minutes. Patient data also is uploaded to a HIPAA/PIPEDA compliant cloud-server where the data is made available to partner clinical systems, including major pharmacy software systems, physician EMR systems, PHR’s and consumer mobile devices. The kiosk incorporates an interactive multi-media platform, compatibility to loyalty cards, couponing and offers virtual education on hypertension, diabetes and obesity.
 
"Every interaction patients have with a clinically qualified kiosk is an opportunity to drive clinical services," said Ashton Maaraba, PharmaSmart's COO. "To convert this opportunity pharmacies need an easy-to-use, reliable kiosk supported by clinically validated, peer-0reviewed science. The entire process must be integrated into pharmacist workflow. Our product manufacturing, Health IT and PS DataSmart data mining platform is earning the support of payers, providers and big pharma."

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