Dry shampoo sales on rise as consumers opt for convenience
Dry shampoos may not necessarily be a new innovation, and usage is far from that of traditional shampoo, but don’t underestimate this niche as dry shampoo introductions are on the rise around the globe, according to recent data.
According to new research from Mintel Beauty & Personal Care, dry shampoo introductions accounted for just 1% of global shampoo launch activity in 2008, but by 2012 it accounted for 3%. It also is on track to surpass 2012 levels in 2013.
Looking to bolster consumer uptake, manufacturers are increasingly incorporating into their dry shampoo launches convenience attributes like time/speed claims and such beauty-enhancing claims as illuminating.
In 2012, British celebrity hair stylist Lee Stafford brought to the United States the Pink Range line of products, which includes a dry shampoo. The Lee Stafford Original Dry Shampoo contains a higher quality of powder made from corn starch, not rice starch, and goes in and out of hair easily to remove odors, blast oily roots and add volume back into lifeless locks. The versatile spray also can be used to add additional volume and texture to clean hair.
Earlier this year, Nexxus Salon Hair Care launched two new product collections — New Youth Renewal and Hydra-Light — which include the brand’s first-ever dry shampoo.
Skin care oils boast natural benefits
Whether it is argan oil, jojoba oil, olive oil or kukui oil, incorporating oil into a skin care regimen is one of the hottest beauty trends.
In fact, according to a recent blog post, titled "You Look Like Sisters!" by research company NPD Group, in prestige skin care alone, sales of facial oils in 2012 grew by double digits over 2011, and more than doubled since 2008.
There’s no doubt that manufacturers are heeding the call to bring to market this multi-use magic in a bottle. One such example is Crème of Nature, which recently introduced its 100% Pure Argan Oil for skin and hair.
Beauty brand Derma E has developed its Skin, Hair and Nail Oil with organic argan and jojoba oils, plus kukui oil, for an all-body treatment.
There also is the new Silktage Clear Glow from Emtage Beauty. This all-natural multipurpose cleansing oil combines the powers of argan, camellia and red palm oil with the detoxifying properties of castor seed, broccoli seed and other botanical oils to dissolve makeup, dirt and impurities without leaving skin feeling tight or dry.
There also is Bio-Oil, a skin care oil that hails from South Africa and is infused with the breakthrough ingredient purcellin oil. It is formulated to help improve the appearance of scars, stretch marks and uneven skin tone.
Nails still nailing it
Nails continue to be the rock star of beauty as the category has enjoyed significant innovation within the past few years. And one of the most game-changing developments within the mass market has been the introduction of at-home gel polish.
According to SymphonyIRI data for the 52 weeks ended Feb. 24 cited by beauty company Pacific World, color polish without gel polish climbed 22% during that period, but with gel polish included in the data, total color polish increased 26.4%. It is estimated that within the next year, gel polish retail sales will more than double and reach nearly $75 million to $80 million.
Meanwhile, manufacturers continue to innovate to bring additional gel polish products to the masses. For example, Pacific World, which makes SensatioNail, has hinted at a "significant innovative new item" coming in 2014.
In addition, Red Carpet Manicure recently launched more than 64 new products in 2013 alone, expanding the line beyond color options and introducing hand and nail treatments. And as an extension of the growing creative do-it-yourself trend, the brand also introduced Crystal Gems, Nail Glitz Designer Nail Glitters and Professional Nail Appliqués, along with a professional LED light with a USB port for added convenience