Drugstore.com partners with PowerReviews to collect customer feedback
LAS VEGAS Drugstore.com last week partnered with PowerReviews, a comprehensive developer of customer-review solutions for retailers and their shoppers, on enabling customers to read and write reviews about more than 30,000 over-the-counter products on drugstore.com and its wholly-owned subsidiary Beauty.com.
“Drugstore.com started posting customer reviews online in 2003 and has long valued the strength of those reviews to help customers and influence purchases,” stated David Lonczak, vice president and chief marketing officer at drugstore.com. “By partnering with PowerReviews, we are providing our customers with an enhanced and guided approach to writing reviews which in turn creates richer content.”
Drugstore.com will launch a new design of its product detail pages in early fall. This will improve visibility and give shoppers a central point of reference to read customer product reviews, write their own reviews or get more information about the product from the manufacturer.
“Our research has shown that displaying reviews on a product detail page is a proven way to increase sales and conversion, and we are confident that drugstore.com will see significant benefits from using our technology as a result of their customers’ proven passion for writing reviews about products they’ve purchased,” commented Jay Shaffer, vice president, worldwide sales and marketing, PowerReviews.
“In addition to the redesign of the product details page to showcase reviews, drugstore.com is upgrading the online shopping experience with a new version of a customer favorite ‘your list’ which makes it easier for a customer to sort, manage and order from their personal shopping list when they sign into their account,” Lonczak said. “We are also improving the video features on both drugstore.com and Beauty.com to enable our customers to order a product by clicking directly on the video and to share the video by emailing it to a friend.”
Chromax effectively fights hunger pangs, study shows
PURCHASE, N.Y. Nutrition 21 on Tuesday reported that results of a randomized, double-blind, placebo-controlled clinical study published online in Diabetes Technology & Therapeutics found that Nutrition 21’s Chromax chromium picolinate significantly reduced hunger levels by 24 percent, food intake by 25 percent, and also reduced cravings for high-fat foods in adult non-diabetic overweight women.
“Study subjects were allowed to eat any type and amount of food throughout the study,” stated Dr. Steve Anton, investigator and lead author of the study. “The participants who received chromium picolinate reduced their caloric intake by an average of 365 calories per day between their baseline and final (week 8) visit.”
“These results show that Chromax chromium picolinate can be useful for overweight individuals desiring to reduce their food intake,” noted James Komorowski, Nutrition 21 vice president, technical services and scientific affairs. “The published study also provides clinical substantiation for reduced hunger and reduced cravings claims for food and supplement manufacturing companies that use Chromax in their formulations.”
The study was conducted by researchers at the Pennington Biomedical Research Center, the largest academically based nutrition research center in the world.
The randomized, double-blind, placebo-controlled, 8-week study, entitled “Effects of Chromium Picolinate on Food Intake and Satiety,” was published online in Diabetes Technology & Therapeutics and is scheduled to be released in the October 2008 print issue of the journal.
The study population comprised 42 overweight adult women who reported craving carbohydrates. Subjects were given either Chromax chromium picolinate capsules (containing 1,000 micrograms chromium) or matching placebo capsules for 8 weeks. Food intake was directly measured at the research center’s eating laboratory at baseline, after 1 week and again after 8 weeks.
Drug Fair entices customers to return with loyalty program
SOMERSET, N.J. More and more drug stores are finding that loyalty programs not only encourage return visits, they also entice shoppers to spend more per visit. This philosophy has spurred the launche of loyalty programs across the nation, and New Jersey-based Drug Fair Group has caught on adding more incentives to its We Care loyalty program launched last August.
Drug Fair’s program offers shoppers rewards in addition to discounts to try to urge them to shop in Drug Fair stores more often. Furthermore, shoppers receive specialized deals because their purchases are tracked through the loyalty program using a high-tech marketing partners, Cartwheel, and technology partner 1010data of New York City, to store and process shopping data.
According to Cartwheel president and chief executive officer, Larry Aronson, “75 percent of the growth that comes from a continuity rewards program comes because of increased frequency of visits, as opposed to increased items in a basket.”
We Care loyalty club participants get points for every dollar they spend in one of Drug Fair’s 55 stores. After they earn 150 points, they receive a $5 rebate reward coupon which is good for two weeks.