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Drugstore.com to carry Pacific World’s GeoGirl beauty brand

BY Antoinette Alexander

LAKE FOREST, Calif. — GeoGirl, a new line of color cosmetics and skin care designed by Pacific World for “Generation Z,” has announced that Drugstore.com now will carry its complete line.

The 69-SKU collection includes makeup for face, lips, cheeks and eyes, plus skin and body care, with suggested retail prices ranging from $4.29 to $6.39.

The brand offers a collection of fun, intelligent, informative, interactive beauty products that are unique in their positioning as the first natural, socially responsible and authentically positive brand for the next generation of beauty beginners. GeoGirl donates a portion of net profits to gg-Gives, benefitting girls’ causes.

“We are thrilled that GeoGirl will now be available to Drugstore.com shoppers,” stated Joel Carden, EVP of marketing and sales at Pacific World. “We are huge fans of Drugstore.com. They really get it when it comes to presenting helpful product information and choices in an extremely functional, user-friendly way. And they are leaders and innovators when it comes to consumer loyalty and incentives programs, which are so important to today’s cost-conscious beauty shoppers.”

Keeping in tune with this tech-savvy audience, GeoGirl products are named in textese, also known as "text-speak." For example: URA* (YouAreAStar) Face Shimmer, FYEO (ForYourEyesOnly) Feather Lash Mascara and KOC (KissOnCheeks) Cream Blush.

The colors go on extremely sheer and see-through to give skin a healthy, natural glow, and the formulas are mistake-proof and easy to apply.

GeoGirl debuted in March 2011 at select Walmart stores across the country. 

 

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‘Mad Men’ costume designer adds Downy Wrinkle Releaser spokeswoman to résumé

BY Allison Cerra

ATLANTA — "Mad Men" costume designer Janie Bryant has been tapped as the latest spokeswoman for Downy Wrinkle Releaser.

In her role as brand spokeswoman, Bryant will be developing a guide on fabric care and will provide tips on looking good on the go, the company said.

"As a costume designer and fashion designer, Janie understands the importance of fine fabrics and textiles," said Tonya Berry, marketing director for the Downy Wrinkle Releaser product line. "We are delighted to be working with Janie to help educate consumers on fabric care and the benefits of Downy Wrinkle Releaser in keeping clothes in perfect condition throughout the day."

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Kerr’s Civello named ‘Tarheel of the Week’ by N.C. newspaper

BY Alaric DeArment

RALEIGH, N.C. — Kerr Drug president and CEO Tony Civello has been named "Tarheel of the Week" by the Raleigh, N.C., News & Observer.

In a story published in its Sunday edition, the newspaper emphasized Civello’s efforts to expand the healthcare services that pharmacies provide, something that has been a hallmark of his leadership of Kerr Drug.

"[Civello] wanted to be like his neighborhood pharmacist growing up, the guy down the street he went to first when he broke his nose playing football," reporter Marti Maguire wrote. "By the time he finished pharmacy school, though, the independent pharmacist was giving way to chains that dealt in greeting cards and lipstick more than health care."

The article noted the innovations that have taken place at Kerr Drug under Civello’s leadership and have been adopted by larger chains, such as flu shots, medication therapy management and counseling Medicare patients. MTM, widely recognized as an effective means of improving medication adherence, has become a major trend in pharmacy, and flu shots delivered by pharmacists are quickly becoming the norm throughout the country.

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