Drug Store Shopping Report Card

BY Rob Eder

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

What stores did they shop — and why is it their primary shopping destination? How long did the trip take? Was it longer than they expected? If so, why? Could they find what they were looking for? What did they think of the service? How was the checkout experience? What items did they originally plan to purchase? What did they buy on impulse — and what made them want to buy those extra items? How did they shop the store? Did they bring coupons? Did any use their smartphones and what did they use them for?

1) Approximately how long was your shopping trip?


2) Did your shopping trip last longer than you expected?


3) If your shopping trip was longer than you expected, why do you think that was?


4) What did you originally plan to purchase on your trip?



5) Did you purchase anything today that you had not originally planned on buying?


6) If you purchased anything you had not planned on, what was it?



7) If you purchased an unanticipated item, what prompted you to buy it? What was the reason fo your purchase?


8) Did you look through any coupon books or store circulars before or during your trip?


9) If you looked at coupons or circulars, did you bring them with you or pick them up in the store?


10) If you brought coupons with you, how did you get them?


11) Did you use a store loyalty card when checking out?


12) How did you carry your items when shopping?


13) Did you use your smartphone while shopping today?


14) If you used your smartphone, what did you use it for?


15) Did you shop alone on this trip?


16) If you shopped with someone else, did they cause you to purchase something you had not planned on buying?


17) If someone you shopped with caused you to make an unplanned purchase, what was it?

* Other refers to such items as lawn art, plants, flashlight, tea keattle, flip-flops, t-shirts, etc.


18) Where did you shop on this trip?


19) Why is this your preferred store to shop for you health and beauty needs?

* Other refers to such reasons as routine/familiarity, hours of operation, "I work there," drive-through pharmacy and cleanliness.

Drug Store News has partnered with Engage.Me to develop the DSN/C2B Mobile Insights series as a regular feature and premium content offering for users. Interested in utilizing DSN/Engage.Me field research capabilities for exclusive research on your company? Contact Rob Eder at [email protected].

This survey was conducted by Engagement Media Technologies using the Gevius mobile application and EMTech backend. The campaign had 1,522 participants — 51% male and 49% female. The breakdown of participant age range is: 18 to 25 years old (22%), 26 to 35 years old (28%), 36 to 45 years old (22%), 46 to 59 years old (20%), and 60 years old and up (8%).

The geographic breakdown of respondents is:


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Nature’s Hand introduces on-the-go snack for granola lovers

BY Allison Cerra

CHICAGO — Nature’s Hand has introduced a single-serve pouch of granola that features all-natural ingredients.

GoNola, available in Maple Pecan Madness and Wild Blueberry Wave, is made with 100% whole grain oats that are toasted and blended with wheat, nuts, seeds and honey.

"Healthy snacking choices are still pretty limited today," said Kevin Hannan, president of Nature’s American Co., the parent company of Nature’s Hand. "Consumers are seeking great-tasting, convenient, healthy snack options that suit their busy lifestyles. This product fills that void."

GoNola will be available for the suggested retail price of 99 cents for a 1.1-oz. serving.


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Ulta Beauty opens new Chambersburg, Pa., distribution center

BY Antoinette Alexander

BOLINGBROOK, Ill. — Ulta Beauty has announced the grand opening of a new distribution center in Chambersburg, Pa.

The 373,000-sq.-ft. facility is the company’s third distribution center in the United States and a key component of its 1,000-unit store growth strategy. Approximately 200 local workers will have been hired by mid-June to staff the facility. Ulta Beauty expects to hire about 200 more workers over the next three to four years as the facility reaches full capacity.

“Our new Northeast distribution center is an important part of Ulta Beauty’s growth strategy and will support new store growth and online expansion,” said Chuck Rubin, Ulta president and CEO. “With thousands of products being shipped on a daily basis both to our stores and directly to our e-commerce customers, we expect the facility to be busy and efficient. As an added benefit, we also welcome the opportunity to contribute to the economic growth of the local community in Chambersburg.”


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