Unilever to support ASM in hiring, training more than 300 veterans by 2015
ENGLEWOOD CLIFFS, N.J. — Unilever, through Advantage Sales and Marketing, a consumer packaged goods sales and marketing agency, has announced that it will invest $70 million incrementally over the next three years to expand its retail coverage, with a significant portion of the incremental investment going toward training military veterans employed by ASM to provide services for the Unilever network.
Under a customized training program, Unilever is looking to help veterans gain the tools and opportunities they need to perform services for the Unilever Customer Development organization. This initiative will grow the number of veterans active in the Unilever/ASM partnership by at least 30% by 2015, the company stated.
The veteran program will offer training modules on merchandising, retail selling and in-store execution. Over a period of three years, Unilever will provide funding to train more than 300 veterans. Since Unilever began its relationship with ASM in 1996, many ASM employees have subsequently been hired by Unilever into its sales organization.
Unilever currently has more than 800 ASM employees providing services to its Customer Development organization in sectors that include supermarkets, hypermarkets, drug, discount stores and others.
Unilever currently employs approximately 430 self-identified veterans throughout North America and across many career disciplines, including supply chain, marketing, finance, research and development, information technology, human resources and executive leadership.
Unilever’s Vaseline Spray & Go launches new campaign featuring celebrity Nia Vardalos
ENGLEWOOD CLIFFS, N.J. — Unilever’s new Vaseline Spray & Go Moisturizer, which is a continuous 360-degree, fast-absorbing spray, has created a campaign featuring celebrity Nia Vardalos.
Vardalos, a celebrity mom and author of Instant Mom, is perhaps best known for her role in the movie “My Big Fat Greek Wedding." She will appear in a video series where she lends her witty humor and shares time-saving beauty and fashion tips for getting dressed fast with other busy moms.
The “Max the Morning” campaign lives at MaxtheMorning.com and on CafeMom, an online destination and community for moms, and will run through August. Through the campaign, moms have access to tips and advice.
“We’re so excited to be able to help moms speed up their morning routines and get dressed faster with the category-changing technology in Vaseline Spray & Go Moisturizer,” stated Dawn Hedgepeth, Unilever U.S. skin director. “We know how time-starved moms are, especially in the morning, and are glad that through our partnership with CafeMom and Nia Vardalos, we can enable moms to come together to share tips and time-saving solutions.”
The Vaseline Spray & Go Moisturizer line includes three variants: Vaseline Spray & Go Moisturizer Total Moisture, Vaseline Spray & Go Moisturizer Aloe Fresh and Vaseline Spray & Go Moisturizer Cocoa Radiant. The suggested retail price is $7.99 each.