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Drinkable bottled soup is coming to the refrigerated case

BY Gina Acosta

SONOMA, Calif. — The beverage cooler is not just for energy drinks, juices and water anymore, not with a new drinkable soup product from a startup called Sonoma Brands.

The consumer products incubator and venture fund is launching ZÜPA NOMA, a single-serve and family-sized chilled vegetable soup product. "Whole without the bowl," ZÜPA NOMA says it offers a convenient, on-the-go meal replacement or snack and makes its West Coast launch on July 1 in the Pacific Northwest, Northern, and Southern California at major retailers.

"Sonoma Brands' mission is to push boundaries, invigorate dormant categories and adapt to ever-changing consumer needs," said founder of Sonoma Brands, Jon Sebastiani. "The $8 billion soup category is ripe for disruption and we believe that ZÜPA NOMA will revitalize the category with innovation, fresh ingredients and flavor that deliver a liquid feast. Growing up in the rich agricultural community of Sonoma, growing grapes, I have a deep-rooted appreciation for quality ingredients and that has influenced the high quality, organic vegetables that are found in our HPP produced fresh ZÜPA NOMA soup."

ZÜPA NOMA comes in six flavors that honor the culinary traditions of Sonoma County, Calif.: Organic Tomato Gazpacho, Organic Yellow Pepper Habanero, Organic Beet Orange Basil, Organic Tomatillo Jalapeno, Organic Carrot Coconut Lime and Organic Cucumber Avocado Fennel.

ZÜPA NOMA is certified organic, low-glycemic, nutrient dense, and high in fiber. This on-the-go chilled soup is low in calories, low in sugar and offers a great source of vitamins, with powerhouse ingredients such as pumpkin seeds, olive oil, turmeric and ginger. The 12-oounce bottles retail for $6.99.
 

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Paula Deen launches new consumables line

BY Gina Acosta

CARROLLTON, Texas  — Paula Deen is rolling out a new line of food products with a special appearance at the Dallas Total Home & Gift Market this weekend.

Deen's new product range includes mixes of foods that are the top-selling items at her restaurants. The initial product line is set to include: Original Recipes Baking Mix, Fried Chicken Batter Mix, Hoecake Mix, Cornbread Mix and Ooey Gooey Heavenly Fudge Mix. Each Southern recipe has been personally authenticated by Deen.

"She's been very hands-on with the product line; it's not just her name stamped on it. The first five came from some of her restaurants' top selling items," said Don Saller, CEO of the home products company, Jokari, behind the launch. "There are at least three more mixes coming, all of which stay true to Paula's recipes. She approves every mix before it hits the market."

The consumables market is new territory for Jokari, so the company also is introducing promotional displays to help retailers showcase the line without taking away from already-limited shelf space.

Saller says retailers such as Amazon, Wayfair and Zulily already have expressed interest in carrying Jokari's Paula Deen consumables line, but he also looks forward to expanding the company's reach to more retailers.

 

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Warsteiner puts the taste of summer in a can

BY Gina Acosta

CINCINNATI — Popular German brewer Warsteiner is launching a new grapefruit special edition radler just in time for the hot summer months.

Warsteiner Grapefruit Special Edition is a 50/50 blend of Warsteiner Premium German Pilsener and grapefruit-flavored drink. It features a balanced, mildly hoppy taste and a clean, crisp citrus finish, with a 2.5% ABV.

"Warsteiner Grapefruit Special Edition is a refreshing and unique addition to the U.S. family of products," said Laura Sprengard, brand manager for Warsteiner USA. "We're excited to give our fans a great summer beer that can be enjoyed any time, any place."

Warsteiner Grapefruit Special Edition is now available in a four-pack of 16.9 ounce cans and in 11.2 ounce bottles at retailers nationwide.

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