BEAUTY CARE

Dressed for the future

BY Dave Wendland

This week I was reminded by my two great nieces that we need to be setting goals and looking into the future. Living in the present or only perpetuating the status quo will not fuel growth and reinvention.

When you look in the near and not-so-near future, do you think your company will be in the same industry? In this rapidly shifting business environment, that’s a question that must be asked. Companies and industries are in constant change. To remain competitive and relevant you must imagine a new future.

It is important to recognize that transformation is occurring across the retail supply chain and literally modifying its historic footprint. As I look at other industries that have experienced tumultuous change, three examples rise to the top: taxi (Uber), hotel (Airbnb), and telecommunications (Apple), to name a few.

Other catalysts for change involve technology and access. These factors are altering traditional industry boundaries. The lines between suppliers, producers, and consumers are shifting.  In our industry, we need to look no further for examples than the current reported negotiations between CVS Health and Aetna, Walgreens Boots Alliance’s agreement for the manufacture and supply of own beauty brands and private label products, or the potential aspirations of Amazon as it contemplates pharmaceutical distribution.

Another huge shift — especially within the healthcare ecosystem — is a result of increased consumerism. Access to information, personal empowerment, and a desire to be an active participant in health choices and outcomes have dramatically changed the once linear path to treatment. Traditional players can no longer abide by outmoded expectations and processes.

Curious what my grade school-aged nieces did that made me think about what our company’s future may look like? For a school project the girls dressed up to represent their future career choices. My youngest niece has her heart set on becoming a school teacher and she worked with her mom to create the ideal persona. Dressed as the picture-perfect dentist, my older niece was completely in character from the moment she put on her pristine white robe and placed toothbrushes inside the pockets. Although my nieces’ representations reflected their view of themselves in those professions as they exist today, I started wondering what those careers will actually evolve into by the time they enter the workforce — the seed that sprouted into this blog post.

Although predicting the future is an uncertain bet, I would encourage organizations across the retail supply chain to imagine what they may become. If you were asked what your future is going to look like, are you and your team ready to embrace it – dress the part — and begin to believe it feasible?



Dave Wendland is vice president strategic relations and co-owner of Hamacher Resource Group, a company focused on improving results across the retail supply chain located near Milwaukee, Wis. He directs business development, product innovation and marketing communications activities for the company and has been instrumental in positioning HRG among the industry’s foremost thought leaders. You may contact him at (414) 431-5301 or learn more at Hamacher.com.

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Essie goes bold with new winter shades

BY Gisselle Gaitan

NEW YORK — A new collection from leader in luxury nail polish company, essie has been unveiled. The go-to nail brand for beauty professionals, celebrities, and fashion icons has introduced six new shades that were inspired by the glitz and glamour of the upcoming holiday season. 

Colors ranging from ruby red to magenta purple, with a little sparkle and shine will be available along with the brand’s speed.setter and gel.setter top coats – to complete the consumer’s manicure. The new shades being introduced are:

  • ring in the bling – a dazzling ruby red tinged with light navy blue;
  • be cherry! – a bright crimson red;
  • suit & tied – a clean-cut sand beige;
  • social-lights – a slate gray glistening with amber warmth;
  • on your mistletoes – a dense oxford blue; and 
  • new year, new hue – a rich magenta purple

Essie’s new winter polishes are currently available for purchase, and will be sold for a suggested retail price of $9 per bottle. The gel.setter and speed.setter retail for $10 per bottle. 

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Hello products channels charcoal to whiten teeth

BY Gisselle Gaitan

MONTCLAIR, N.J. — The latest addition to hello products' toothpaste line uses black paste to whiten teeth. The company has introduced its hello activated charcoal whitening toothpaste. 

The black paste is formulated with charcoal and bamboo to remove surface stains naturally, polish and remove plaque, the company said, noting that the toothpaste also contains coconut oil to soothe teeth and mint leaves for fresh breath.  

“We are constantly striving for new ways to elevate the everyday and make our products as awesome and naturally friendly as they can be,” Craig Dubitsky, founder of hello products, said. “We created hello for people who are looking for products and brands that have meaning, that are effective for them and their families, and that have a distinct personality; we like to say we're making personal care personal again. People want effective products they can afford, a thoughtful experience that makes them happy, and a brand they can join. We're happy to give them the works, without compromise.”

The toothpaste will be available from the e-commerce sites of hello products, Amazon, Jet, and Lucky Vitamin beginning in November. In early 2018, the toothpaste will be available at major retailers for the suggested retail price of $5.99 for a 4-oz. tube. 

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