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Dream Water makes its way to Walgreens

BY Allison Cerra

NEW YORK Dream Water once again is expanding its retail distribution.

The beverage maker announced that less than one year after initially launching in Duane Reade stores, its 2.5-oz. Dream Water shot will be available at Walgreens locations nationwide. In addition to Walgreens, Dream Water also is available in select Walmart stores, tri-state area Kmart and Harmon stores, and New York-based GNC and Duane Reade stores.

Dream Water is a relaxation water that helps consumers fall asleep.

"Just 10 months into our launch, Dream Water is resonating with both consumers and retailers alike. This positive response shows the relevance of our product in the marketplace, as Dream Water helps to fill a significant void in the lives of millions of Americans who suffer from sleep issues," said Adam Platzner, chief marketing officer of Dream Products.

"It’s rare to turn regional distribution into national distribution so swiftly; the fact that Dream Water has done it so successfully speaks to the considerable demand for our product," Platzner added. "It is with great pride and excitement that we are able to work with such well-respected retailers [as] Walgreens to offer Dream Water to people all across the country."

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New coffee varieties available in K-Cup portions

BY Allison Cerra

ORRVILLE, Ohio The company behind Millstone and Folgers Gourmet Selections brands announced that its coffee flavors now are available for Keurig single-cup coffee brewers.

 

The J.M. Smucker Co. said Millstone and Folgers Gourmet Selections K-Cup portion packs are available nationwide in 12- and 18-count packs ($6.99 to $9.99), online in a 24-count pack ($13.95), and at club stores in an 80-count pack ($33.99). Millstone and Folgers Gourmet Selections K-Cup portion packs are available in the following flavors:

  • Millstone beakfast blend (fair trade certified);
  • Millstone hazelnut cream;
  • Folgers Gourmet Selections black silk;
  • Folgers Gourmet Selections Lively Colombian;
  • Folgers Gourmet Selections Lively Colombian decaf; and
  • Folgers Gourmet Selections vanilla biscotti

 

"Millstone and Folgers understand how hectic mornings can be and the growing need to simplify the day," said Maribeth Badertscher, VP corporate communications for the J.M. Smucker Co. "That is why we are thrilled to offer the new line of Millstone coffee and Folgers Gourmet Selections K-Cup portion pack options that allow time-pressed consumers the opportunity to enjoy a quick and quality cup of coffee."

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To yogurt, it’s all Greek

BY DSN STAFF

MINNEAPOLIS —Americans have embraced Greek yogurt, and more brands of the thick, creamy yogurt are being included in dairy cases. General Mills’ Yoplait brand is one of the latest—and more affordable—entries.

Yoplait’s Greek version is available in 6-oz. servings in four flavors: plain, honey vanilla, strawberry and blueberry. Each serving of Yoplait Greek contains 12 g of protein and 0 g of fat.

Yoplait is priced significantly below other products on the market. While some competing brands retail for $1.69, Yoplait Greek has a suggested retail price of $1.19. With a lower-priced option, even more consumers are likely to switch over to Greek yogurt.

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