HEALTH

Dream Water expands distribution to CVS/pharmacy

BY Allison Cerra

MIAMI — Dream Water once again has expanded its retail distribution through a nationwide retail alliance with CVS/pharmacy.

With this move, Dream Water now is available in more than 20,000 points of sale nationwide. The product also is available in such stores as Duane Reade, Kmart, Harmon, Walmart and Walgreens.

“This is an exciting time for the Dream Water brand. Less than two years ago a liquid sleep enhancer didn’t exist. Today you can walk into your local Walgreens, CVS or Walmart store, among many others and find Dream Water there. You can walk into nearly 1,000 stores in over 100 airports throughout the country and can find Dream Water in a Hudson News or a Paradies Shop,” Dream Products chief brand officer Adam Platzner said. “This growth speaks to both the quality of our product and the need for Dream Water in the marketplace. Over 70 million Americans can’t sleep and they continue to look for innovative solutions to help them find a better night’s rest or a more restful travel experience.”

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Prilosec OTC, Larry the Cable Guy team up for Facebook tailgate contest

BY Michael Johnsen

CINCINNATI — Procter & Gamble’s Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know ‘a better way to tailgate,’" beginning Tuesday.

Football fans can register and upload photos of their "pigskin parties" on TailgateFan.com/contest through Jan. 4, 2012, to win the one-of-three Prilosec OTC prize packs, including two tickets to Super Bowl XLVI, as part of the "A Better Way to Tailgate" promotion.

Larry the Cable Guy will be making appearances at stadiums throughout the season, beginning in New York on Tuesday. At each stop, attendees will be able to take advantage of his “A Better Way to Tailgate” tips and learn how to block the acid that causes frequent heartburn with Prilosec OTC.

“As a frequent heartburn sufferer and a die-hard football fan, Larry the Cable Guy wants Americans to recognize the importance of effectively treating their frequent heartburn,” said Phil McWaters, Prilosec OTC brand manager at Procter & Gamble. “Fans can eat the foods they love and celebrate their love of the game this football season, making him a perfect partner for Prilosec OTC.”

Larry’s search will conclude Jan. 4 when he and Prilosec OTC will pick three “A Better Way to Tailgate” winners.


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Survey: Text service improves healthcare engagement, compliance among expectant, new mothers

BY Michael Johnsen

SAN DIEGO — A free mobile service providing healthcare information via text message helped improve both engagement with healthcare providers and compliance with regimens, researchers revealed Tuesday.

The free mobile service, Text4baby, provided pregnant women and new mothers in San Diego with maternal, fetal and newborn health information via text messages and connected them to national health resources. Funded by the Alliance Healthcare Foundation, the study took place with Text4baby users in San Diego County and included interviews with 38 women and a phone survey with 122 users.

“Initial research indicates Text4baby is increasing users’ health knowledge, facilitating interaction with health providers, improving adherence to appointments and immunizations and strengthening access to health services,” stated Yvette Lacoursiere, of the University of California, San Diego Health System Department of Reproductive Medicine.

Women reported high satisfaction with Text4baby, with Spanish-speaking women reporting even higher satisfaction scores than English‐speaking women. As many as 63.1% of women reported that Text4baby helped them remember an appointment or immunization that they or their child needed. Approximately 75.4% reported that Text4baby messages informed them of medical warning signs they did not know. And 71.3% reported talking to their doctor about a topic that they read on a Text4baby message.

“These results show that mobile technology is an emerging force in health care," LaCoursiere said. "Text4baby provides an easy, free service to patients with a variety of resources that improve the health care of both the new parent and their baby."

The San Diego research team is the first in the nation to evaluate the Text4baby service through partnerships with the National Latino Research Center, San Diego County Medical Society Foundation, Voxiva, Healthy Mothers Healthy Babies Coalition and the San Diego Text4Baby Coalition.

To date, more than 2,200 individuals have enrolled and used Text4baby in San Diego. Expectant new parents can enroll in the service by simply texting “baby,” or “bebe” for Spanish language messages, to 511411.


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