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Drake’s adds even more chocolate to its classic Devil Dogs

BY Gisselle Gaitan

COLLEGEDALE, Tenn. — Drake’s classic Devil Dogs, which are devil’s food cakes sandwiched around vanilla-flavored crème just got a slight makeover for the first time since 1926. The company which is now part of the McKee Foods family bakery, has announced new Fudge Dipped Devil Dogs.

The brand decided improved upon its classic by deciding to do just one simple thing. “Dip it in fudge, of course," Chip Stenberg, Drake's associate brand manager, said.  "We've got the research to back it up, but, hey, it's just a fact."

Drake’s Fudge Dipped Devil Dogs are certified kosher by the Orthodox Union. The product will be available in supermarkets and major retailers within the Eastern U.S., and consumers will be able to find their nearest location by using the search function on Drake’s website.

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Hershey’s goes gold by introducing first new bar without chocolate

BY Gisselle Gaitan

HERSHEY, Pa. — Hershey’s adds a new flavor to its collection for the first time in 20 years. The Hershey's Gold Caramelized Creme Peanuts & Pretzels bars feature a caramelized crème flavor with salty peanut and pretzel bits, topped off with a creamy and crunchy finish.

“The buttery, sweet taste of Hershey’s Gold bars provides an entirely new way for consumers to enjoy our brand,” Melinda Lewis, senior director/general manager, Hershey’s Franchise at the Hershey Company, said. “We use a proprietary cooking process to transform the white crème into a golden bar by caramelizing the crème, which helps maintain a sweet, creamy taste. The launch of Hershey’s Gold will introduce Americans to a new flavor and a new experience unlike any others before.”

Consumer demands for new ways to experience the company’s consumables led to the creation of this bar that does not feature chocolate – which the brand is synonymous for. Before this unveiling, the last addition to the collection was the Hershey’s Cookies ‘n Crème bar launched in 1995. Prior to that, Hershey’s Special Dark Chocolate was introduced in 1939.

Hershey’s Gold bars are launching to mark the celebration of the company’s official sponsorship of the United States Olympic Committee, and the 100-day countdown to the PyeongChang 201 Olympic Winter Games.  

The bar will be available for purchase in retailers nationwide beginning Dec. 1. Standard, 1.4 oz. bars will be sold for the suggested retail price of $0.99, while the king-sized bars, 2.5 oz. will be available for a suggested retail price of $1.69. 

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Sabra Dipping Company intros Guacamole with Lime

BY Gisselle Gaitan

CHESTERFIELD COUNTY, Va. — Sabra Dipping Company is expanding its line of Guacamole products. The joint venture between PepsiCo and Strauss Group has introduced new Classic Guacamole with Lime. The recipe for this dip starts with a chunky, flavorful fresh Haas avocado for a homemade taste, the company said, noting that a strong burst of lime is then added as a final touch.  

"This new variety is really taking guacamole to the next level for guac lovers," Eugenio Perrier, chief marketing officer at Sabra said. "The new product not only has a delicious lime taste, but a new re-closable package that will help the guacamole stay green for a longer period of time."

Classic Guacamole with Lime is available in a 16-oz. resealable container, and can be found in the deli section of grocery stores and supermarkets nationwide for the suggested retail price of $6.49.

This new addition joins the dozen flavors of hummus and other non-GMO, vegetarian, organic, gluten-free, kosher and vegan consumables already available from the company.  

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