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Dr Pepper supports ‘Thor’ film release

BY Allison Cerra

PLANO, Texas — Dr Pepper is celebrating the premiere of "Thor" by sponsoring the film through various promotions.

The company said it is supporting the film by featuring "Thor" characters on limited-edition cans of Dr Pepper, and also will feature the superhero’s creator, Stan Lee, in the soft drink’s TV spots.

Additionally, Dr Pepper fans have the opportunity to win various prizes through the company’s Quest for the Can promotion, where fans can enter codes found on cans and under caps of the soft drink and submit them at DrPepper.com.

"Thor" opens nationwide on May 6.

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Sambazon touts organic acai with orange juice

BY Allison Cerra

SAN CLEMENTE, Calif. — Sambazon has added an organic acai with orange juice drink to its lineup.

One serving of organic acai with orange juice provides consumers with 150% of the daily value of vitamin C and contains no added sugar, while delivering powerful antioxidants, healthy omegas and vibrant flavor in every sip, the company said.

The new Sambazon beverage is available in 10.5-oz. and 32-oz. bottles for a suggested retail price of $2.99 and $7.99, respectively. Sambazon products are sold at select grocers and Whole Foods nationwide.

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Ripken Power Shred named official beef jerky of Babe Ruth League

BY Allison Cerra

LONG VALLEY, N.J. — A beef jerky brand that made its debut at the 2010 National Association of Convenience Stores trade show last October has been named the official beef jerky of the Babe Ruth League.

The announcement was made by Florio Sports, the company behind the beef jerky brand Ripken Power Shred. Florio Sports said the partnership with the Babe Ruth League — which serves more than 1 million players ages 4 to 18 years in the Babe Ruth Baseball, Cal Ripken Baseball and Babe Ruth Softball divisions — will allow people affiliated with the Babe Ruth League to purchase Ripken Power Shred at a special discounted rate.

"This is a very exciting partnership for Ripken Power Shred," said Frank Florio, Florio Sports president and founder. "Our jerky is high-quality and a great snack for both baseball and softball players, as well as their parents watching the game. This is a perfect match for us, and we hope that Power Shred will become a great fundraiser for numerous youth leagues [across the United States]."

Ripken Power Shred will be available at select stores this spring, the company noted.

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