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Dr Pepper Snapple introduces Venom energy drink

BY Alaric DeArment

PLANO, Texas Stores with shelves already crowded with soft drinks will soon have to make room for another member of the energy-drink kingdom, this one from Dr Pepper Snapple Group, which announced the new drink Tuesday.

Venom, available in regular Black Mamba and low-carbohydrate and low-calorie Mojave Rattler, will be available in 16.9-ounce aluminum bottles for around $2.29. It will include ingredients common to energy drinks such as caffeine, guarana, taurine, l-carnitine and ginseng.

Dr Pepper Snapple Group markets beverages throughout North America. In addition to Dr Pepper and Snapple, its brands include 7Up, A&W, RC Cola, Yoo-Hoo, Canada Dry and Schweppes.

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MillerCoors announces new top appointments

BY Alaric DeArment

NEW YORK MillerCoors, a joint venture between SABMiller and Coors Brewing, has appointed Andy England as chief marketing officer.

England became chief marketing officer of Coors Brewing in January 2006 after stints as vice president and general manager of snacks at Hershey Foods and as category vice president at Cadbury Schweppes’ Dr Pepper and 7Up unit.

Miller Brewing chief executive officer Tom Long will become president and chief commercial officer of MillerCoors, while the new partnership’s chief-executive position will go to Molson Coors chief executive officer Leo Kiely.

The joint venture, which antitrust regulators approved Thursday, is expected to increase competition for Anheuser-Busch, the largest brewer in the U.S. and second largest in the world in terms of sales. Some industry experts have speculated that Anheuser-Busch could come under pressure to mount a similar venture with Belgian brewer InBev, according to Bloomberg. InBev replaced Anheuser-Busch as the world’s largest brewer in 2006.

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Consumers get to vote on new Mountain Dew flavor

BY Alaric DeArment

NEW YORK American voters don’t get to try out political candidates for a trial run, but things will be different for Mountain Dew drinkers.

PepsiCo, which manufactures Mountain Dew, will put three new flavors on shelves for a trial run lasting 12 weeks. The one that voters at www.dewmocracy.com like the best will remain. People in Los Angeles can also vote with a large billboard; after sampling the flavors, they can shoot a paintball at the one they like the best as a television shows a tug-of-war between the three flavors.

The test flavors are Voltage, with raspberry and citrus flavors, Revolution, with berry flavors, and Supernova, with strawberry and melon flavors. All three include ginseng.

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