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Dr Pepper Snapple Group names new chief marketing officer, other shifts in management

BY Jenna Duncan

PLANO, Texas Dr Pepper Snapple Group has announced a change to its managerial lineup; former senior vice president of marketing Jim Trebilcock has been bumped to the position of chief marketing officer, the company has said. Other management adjustments have also been made in the course of a wider reorganization effort, according to reports. Trebilcock, a 21-year veteran, will now report to president and chief executive officer Larry Young.

In other moves, former executive vice president of marketing and research and development, Randy Gier, has parted from the company; Rodger Collins assumes the lead of DPS’ finished-goods business; Mexico and Caribbean divisions president, Pedro Herran, will now also take on heading corporate strategy; and vice president of corporate communications Tina Barry will also take on a new corporate affairs role. Other management moves also will effect supply chain operations and other marketing divisions.

Dr Pepper Snapple Group currently ranks as No. 3 in the U.S. carbonated soft drink business, following Coca-Cola Company and PepsiCo. Reports have stated that DPS’ annual sales total around $5.7 billion.

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Campbell reports 14 percent dividend increase

BY Jenna Duncan

CAMDEN, N.J. Campbell Soup Company announced Thursday a 14 percent rise in its quarterly dividend bringing shares up to $0.25 per share (from $0.22 per share).

“This dividend increase demonstrates our ongoing commitment to creating shareowner value and reflects our confidence in the long-term growth prospects of Campbell,” said Douglas R. Conant, president and chief executive officer of Campbell.

As of the close of Oct. 6, the dividend payouts will be payed to shareholders on record by Nov. 3, the company has said. Reports have indicated that the dividend will increase annually from $0.88 per share to $1.00 per share.

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Chiquita creates premier rewards program for fruits, vegetables

BY Jenna Duncan

CINCINNATI, Ohio Chiquita Brands International has announced the rollout of its rewards program for consumers who buy Chiquita branded fresh fruits and vegetables.

The “Fresh Funds: Healthy Rewards for Healthy Living” rewards service is the first ever to reward customers for purchasing specially marked produce.

The company has said that its goal in creating the program is to increase repeat purchases by enticing buyers with points that can later be exchanged for bids on auction items online, prizes or donations to select charities. A rotation of weekly prizes will also be offered to rewards members.

Chiquita has said it is specifically targeting professional women who pay close attention to health and wellness.

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