CENTER STORE

Dr Pepper Snapple Group expands energy drink portfolio

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group has expanded its Venom Energy portfolio with the addition of fruit punch and mango flavors called Death Adder and Killer Taipan, respectively.

Death Adder and Killer Taipan are the latest additions to the Venom Energy product line, which originally launched in June 2008 with two flavors: Black Mamba (regular) and Mojave Rattler (low-carbohydrate/low calorie).

“Energy drink enthusiasts are looking for more than just energy these days; they also want a variety of flavors and great taste,” said Chanda Rhodes, marketing manager for Venom Energy.  “The new Venom Energy fruit punch and mango varieties deliver unique and delicious flavors not typically associated with energy drinks.  Plus, they deliver that hardcore energy to keep you going all day.”

Venom Energy fruit punch, mango, regular and low-carbohydrate/low calorie offerings are available in a 16.9-oz resealable aluminum bottle at retailers for a suggested retail price of $2.39. Venom Energy regular and low-carbohydrate/low calorie offerings are also available at retailers in 4-packs of 16-oz aluminum cans for a suggested retail price of $6.99.

The Venom Energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine – ingredients that consumers look for in their energy drinks.  For additional information, visit www.venomenergy.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

PepsiAmericas forms transaction committee to review Pepsi Co. proposal

BY Allison Cerra

MINNEAPOLIS PepsiAmericas Inc. said Friday that its board of directors has formed a transactions committee consisting of independent directors which has begun to review the non-binding proposal from PepsiCo Inc.

Goldman, Sachs & Co., Briggs and Morgan, P.A. and Sullivan & Cromwell LLP have been retained as advisors.

As previously announced, PepsiCo has proposed to acquire all of the outstanding shares of PepsiAmericas’ common stock.

With annual sales of $4.9 billion in 2008, PepsiAmericas employs more than 20,000 people and operates 33 manufacturing facilities and over 175 distribution centers across its markets.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Coca-Cola elects CEO as chairman of the board

BY Allison Cerra

ATLANTA Coca-Cola Co. said Thursday its board of directors elected CEO Muhtar Kent as chairman of the board, according to reports.

Kent, 56, succeeds Neville Isdell. Isdell, 65, who retired following the company’s annual meeting Wednesday in Atlanta, the Associated Press said.

The company’s board said in December that Isdell would not stand for re-election as chairman and that the post would be given to Kent, who was also re-elected as president and CEO on Thursday. Kent became CEO in July.

At its annual meeting, Kent said the company may be able to boost its market share despite the global recession. He said there are opportunities in pushing its top brands like Coca-Cola in emerging markets and in ones where it has solid footing.

Shares rose 5 cents to $42.98 in midday trading.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?